Marketing Operations Services

Work with tech, operations and campaign experts embedded into your team

Marketing operations experts are specialists in the marketing technology and CRM you use to help you with campaigns and everything else that is on your plate. Operations are usually hard-work behind the scenes and get little recognition—but they are still mission critical to your successful growth.

Macro’s suite of operations management services are all designed to boost your organization’s capacity, help you deliver on marketing and sales objectives, measure impacts, and ensure that you have the agility and confidence to respond to modern marketing needs.

Marketing operations management

There are many ways we can work together, companies we work with like how we switch the burden of marketing operations to our experts. In an effective managed services relationship, you benefit from predictable pricing and the ability to focus on more marketing strategy rather than marketing technology chores.

Content marketing strategies

Macro helps elevate your content experiences and improve your resources. We can review, recommend and create content that speaks to your different buying personas and for every level of the buying process. Let us help you enhance your workforce and take content creation out of your hands.

Demand generation strategies

The Macro engagement process will help you define and optimize your B2B demand generation strategy to target, attract, convert, nurture and close business. First, we’ll work with you to understand your high-level marketing objectives. Second, Macro will define a strategy and an implementation plan.

Business process outsourcing

By outsourcing non-core, admin and marketing processes, companies can reallocate time and focus to demand generation strategies or customer needs and sales. This ultimately results in advantages over competitors.

Marketing data operations services

There is no data-driven decision without good data. Bad data also causes frustration and a lot of wasted time. Our range of data operation services helps to reduce headaches associated with messy, duplicate or unnecessary data in your systems.

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