Marketing Business Process Outsourcing (BPO) is when Macro takes off your plate the marketing operations bottlenecks so you can focus on better things. You can access to Macro’s innovative marketing automation expertise instead of hiring in house.

How it works?

We advise marketing leaders to identify marketing functions and processes that are too time consuming and can be outsourced. Then we evaluate if shifting that task to Macro’s global team of marketing operations experts makes strategic sense for the organization. Companies we work with find better quality of work and more free time for value added internal activities.

Business Process Outsourcing

A global marketing team of operations experts can handle many tasks that consume too much time for your team. You’ll be very happy to find out how marketing BPO can help:

List imports & processing
Lead management & qualification
Data operations
Campaign execution
Monthly reporting

Why marketing BPO makes sense

Companies often come to Macro because we give them greater operational flexibility in their marketing. By outsourcing non-core, admin and marketing processes, companies can reallocate time and focus to marketing strategy.

More flexibility: free your time
Focus on your competitive advantage: Macro will handle the details
Improved efficiency: Macro experts speed-up your marketing projects
Tap into our global scale advantage: Macro has a wider talent pool so you can use global capabilities
Peace of mind in 24/7 coverage: because of our globally distributed workforce, Macro can cover operational needs in any time zone

Global marketing capabilities

Macro is a global team of digital marketing experts. We are trained to plan and execute marketing campaigns, administer marketing automation platforms and ensure data stewardship—across multiple time zones and business regions.

Let's explore what it makes sense to outsource

Case Study

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The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects and asked Macro to develop and execute a lead nurturing email campaign to encourage known qualified leads to become sales qualified leads (SQLs).

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ALL

CRM

CONTENT HUBS

PARTNER MARKETING

MARKETING AUTOMATION

ACCOUNT BASED MARKETING

BUSINESS INTELLIGENCE

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Trusted by amazing marketing teams like yours.

Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.
Justyna McCaig
Senior Manager, Demand Generation at Swift Medical
Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.
Jeff Morgan, Chief Marketing Officer
Dentist Advisors
Macro team is such valuable marketing operations partners! Congrats on industry recognition.
Jennifer Morimoto, Director of Marketing
Torani

Marketing Process Outsourcing