Marketing Business Process Outsourcing (BPO) offers our clients access to Macro’s innovative marketing automation expertise that they might not otherwise be able to hire in house. At Macro we constantly strive to improve our processes by adopting the most recent marketing technologies and demand generation practices.

How it works?

We advise marketing leaders to identify marketing functions and processes that can be outsourced. Then we evaluate if shifting that task to Macro’s team of marketing operations experts makes strategic sense for the organization. Companies we work with find better quality of work and more free to focus on strategy.

Marketing Business Process Outsourcing

A global marketing team of marketing operations experts can handle many tasks that consume too much of your team’s time. You’ll be happy to find out how marketing BPO can help. Examples of time-consuming marketing processes that can be easily tackled by Macro global experts are:

List imports & processing
Campaign execution
Repetitive updates
Monthly reporting

Why companies love working with Macro marketing operations experts:

Companies often come to Macro because we give them greater operational flexibility in their marketing. By outsourcing non-core, admin and marketing processes, companies can reallocate time and focus to marketing strategy.

More flexibility: free your time so you can respond more quickly to your marketing demands
Focus on your competitive advantage: Macro acts as extra brains & hands in areas of data management, marketing automation management and process execution that may not be core to your business. This allows your in-house team to give more time and energy to your core competencies

Improved efficiency: Macro experts need to be on the forefront of new MarTech releases and process efficiency
Tap into our global scale advantage: Macro has a wider talent pool so you can use global capabilities
Peace of mind in 24/7 coverage: because of our globally distributed workforce, Macro can cover operational needs in any time zone, or at any hour of the day.

Find out if BPO services are right for you

Part of our approach involves a deep audit of your in-house capacity for marketing operations and automation. Before shifting any of that work to Macro, we make sure that such a move aligns with your strategy, vision and budget.

Speak with a Macro advisor and learn how to be more efficient

Case Study

How Lead Nurturing
Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects and asked Macro to develop and execute a lead nurturing email campaign to encourage known qualified leads to become sales qualified leads (SQLs).

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ALL

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CONTENT HUBS

PARTNER MARKETING

MARKETING AUTOMATION

ACCOUNT BASED MARKETING

BUSINESS INTELLIGENCE

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Trusted by amazing marketing teams like yours.

We love how Macro provides a one-stop-shop for marketing strategy, design and CRM work necessary to make all of our demand generation initiatives work. Thank you guys!
Robert
CEO
It was great working with Dan and his team on marketing automation projects for our company. Dan helped us to set up and successfully migrate our entire B2B and B2C automated email programs along with our contact lists from Marketo to Act-On, and it’s been working flawless ever since. He was a brilliant trainer for everyone working with Marketo and Act-On!
Dasha
Marketing Manager
The expertise provided by Macro team cannot be easily matched by other marketing consulting companies. We had disappointing experience using several big names in the industry until we finally found Dan Radu and his team. They were able to quickly start the engagement with us and always anticipated our needs many steps in advance. Most importantly, instead of simply providing fly by consulting they diligently documented all the processes and helped with training and the change management required.
Tom
Demand Generation Director
Macro has been engaged with the redesigning of our Marketo/Salesforce integration this year. They were very creative in their approach to identify a solution and very consistent in their on-time delivery of the solution. We couldn’t have done it without the Macro team.
Rosalin
Sales & Marketing Director
It was great working with Dan and his team on marketing automation projects for our company. Dan helped us to set up and successfully migrate our entire B2B and B2C automated email programs along with our contact lists from Marketo to Act-On, and it’s been working flawless ever since. He was a brilliant trainer for everyone working with Marketo and Act-On!
Dasha
Marketing Manager
The expertise provided by Macro team cannot be easily matched by other marketing consulting companies. We had disappointing experience using several big names in the industry until we finally found Dan Radu and his team. They were able to quickly start the engagement with us and always anticipated our needs many steps in advance. Most importantly, instead of simply providing fly by consulting they diligently documented all the processes and helped with training and the change management required.
Tom
Demand Generation Director

Marketing Process Outsourcing

More Than Just Cost Savings