Business Process Outsourcing

Eliminate manual work and marketing operations bottlenecks

We advise marketing leaders in identifying marketing functions and processes that can be outsourced. Then we evaluate if shifting that task to Macro’s team of marketing operations experts makes strategic sense for the organization. Companies we work with achieve higher quality of work and are able to focus more on strategy.

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Working with Macro

Companies often come to Macro because we give them greater operational flexibility in their marketing. By outsourcing non-core, admin and marketing processes, companies can reallocate time and focus to marketing strategy.

Marketing BPO offers our clients access to Macro’s innovative marketing automation expertise that they might not otherwise be able to hire in house. At Macro we constantly strive to improve our processes by adopting the most recent marketing technologies and demand generation practices.

Prototype Processing - Macromator

Marketing Business Process Outsourcing (BPO)

A global marketing team of marketing operations experts can handle many tasks that consume too much of your team’s time. You’ll be happy to find out how marketing BPO can help. Examples of time-consuming marketing processes that can be easily tackled by Macro global experts are:

  • List imports & processing
  • Campaign execution
  • Repetitive updates
  • Monthly reporting

Why companies love working with Macro marketing operations experts:

  • More flexibility: free up your time so you can respond more quickly to your marketing demands
  • Focus on your competitive advantage: Macro acts as extra brains & hands in areas of data management, marketing automation management and process execution that may not be core to your business. This allows your in-house team to give more time and energy to your core competencies
  • Improved efficiency: Macro experts are on the forefront of new MarTech releases and process efficiency
  • Tap into our global scale advantage: Macro has a wide talent pool so you can use global capabilities
  • Peace of mind in 24/7 coverage: because of our globally distributed workforce, Macro can cover operational needs in any time zone, or at any hour of the day.

Find out if BPO services are right for you

Part of our approach involves a deep audit of your in-house capacity for marketing operations and automation. Before shifting any of that work to Macro, we make sure that such a move aligns with your strategy, vision and budget.

Budget Management - Macromator

Speak with a Macro advisor and learn how to be more efficient

Case Studies

How Macro Managed an Outsourced Demand Generation Center

The client provides financial services to health professionals who’s clients benefit from investment and financial advice relating to their practices. Their marketing strategy consists of both virtual and physical events.

Macro helped the client by successfully establishing a ‘Campaign Desk,’ – a fully outsourced marketing operations service focused on planning, executing, and measuring campaign results supporting the client’s marketing strategy. The results speak for themselves, with a 106% increase in clients reached and much more engagement experienced after Macro’s assistence.

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Tech Stacks We Work With

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Marketing Operations

Marketing Operations

Marketing departments and professionals are evolving. Just seven years ago seems like a completely different generation in the profession. It’s no longer solely about content, or reach, or bold ads that leap off of the newspaper or magazine page.

Advantages of Working with a Marketing Operations Agency

Advantages of Working with a Marketing Operations Agency

Our team of experts efficiently handles marketing operations for large enterprise clients on a global scale. Campaigns are executed in a disciplined, organized and detail-oriented way to achieve the best results. Here is how we can help.

Trusted by amazing marketing teams like yours.

Macro has been engaged with the redesigning of our Marketo/Salesforce integration this year. They were very creative in their approach to identify a solution and very consistent in their on-time delivery of the solution. We couldn’t have done it without the Macro team.

Rosalin Sales & Marketing Director

We love how Macro provides a one-stop-shop for marketing strategy, design and CRM work necessary to make all of our demand generation initiatives work. Thank you guys!

Robert CEO

It was great working with Dan and his team on marketing automation projects for our company. Dan helped us to set up and successfully migrate our entire B2B and B2C automated email programs along with our contact lists from Marketo to Act-On, and it’s been working flawless ever since. He was a brilliant trainer for everyone working with Marketo and Act-On!

Dasha Marketing Manager

The expertise provided by Macro team cannot be easily matched by other marketing consulting companies. We had disappointing experience using several big names in the industry until we finally found Dan Radu and his team. They were able to quickly start the engagement with us and always anticipated our needs many steps in advance. Most importantly, instead of simply providing fly by consulting they diligently documented all the processes and helped with training and the change management required.

Tom Demand Generation Director

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