Content marketing is the process of creating valuable and relevant content to attract, acquire and engage your audience. Communicating effectively with your prospects, whether it be through social media, email, or otherwise can be challenging.

B2B marketers often wonder, “How do I get my message across effectively with the right content?” Macro’s content marketing experts are here to help.

Our mission is to elevate customer experiences through the orchestration of technologies, people, processes, content and data—let us help you enhance your workforce and take your content creation to the next level.

B2B content marketing challenges

Clients come to us when they struggle with:

Content for resource centers: not enough valuable knowledge is shared.
Multiple-channel distribution: your audience feels fragmented across many platforms.
Email marketing messages: messages lack a logical sequence.
Landing page conversion: prospects aren’t flowing fast enough down the funnel.
Thought leadership: content is not positioning you as an expert in your field.

What you can achieve with Macro’s content services

For each of the challenges above, getting it right can accelerate revenue.

Content experiences: there’s a lot of noise out there. Quality, value-add content rises to the top and gets noticed.
Sales enablement: content that your sales team can use to help close deals.
Better conversion: a defined funnel, along with assets that convert, draw a direct path to the bottom line.
Domain authority and organic growth: true thought leadership attracts backlinks and strong recognition over time, which translates into more traffic and more conversions.

The risks of a weak content strategy

Every day that goes by, technology improves. More people connect to the Internet, more people learn how to navigate digital tools, and more people expect a higher standard of online experience.

Failing to rise to meet this increasing demand runs the risk of becoming obsolete. The prediction of this rise in digital tech has been made since the 2000’s, and it remains true today.

Maintaining a strong content strategy is as much about the potential benefits as it is about mitigating the risks.

How We Can Help

Macro’s suite of content marketing services

Our designers and digital content experts combine creativity with up-to-the-minute knowledge about the latest digital platforms and content distribution methods. We can design and deploy:

Nurture campaign content
Landing pages that convert
Multi-channel campaign content
Resource center builds and optimizations
And entire B2B focused websites

Speak to a Macro expert about improving your content strategy

Case Study

How Lead Nurturing
Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects and asked Macro to develop and execute a lead nurturing email campaign to encourage known qualified leads to become sales qualified leads (SQLs).

Tech Stacks We Work With

ALL

CRM

CONTENT HUBS

PARTNER MARKETING

MARKETING AUTOMATION

ACCOUNT BASED MARKETING

BUSINESS INTELLIGENCE

Learn Best Practices

VIEW OUR RESOURCE

How To Use A Content Hub

When creating an online presence, so many businesses simply throw their content up on a website or social media page and call it a day. After all, it’s digital – it can be changed.

VIEW OUR RESOURCE

7 Ways to Improve Your B2B Campaigns

The modern B2B marketing landscape is filled with lackluster, disorganized campaigns that do little to engage current and future customers. In contrast, an effective well executed B2B campaign can do wonders for your business – but what sets a good B2B campaign apart from a bad one?

MORE INSIGHTS

Trusted by amazing marketing teams like yours.

We love how Macro provides a one-stop-shop for marketing strategy, design and CRM work necessary to make all of our demand generation initiatives work. Thank you guys!
Robert
CEO
It was great working with Dan and his team on marketing automation projects for our company. Dan helped us to set up and successfully migrate our entire B2B and B2C automated email programs along with our contact lists from Marketo to Act-On, and it’s been working flawless ever since. He was a brilliant trainer for everyone working with Marketo and Act-On!
Dasha
Marketing Manager
The expertise provided by Macro team cannot be easily matched by other marketing consulting companies. We had disappointing experience using several big names in the industry until we finally found Dan Radu and his team. They were able to quickly start the engagement with us and always anticipated our needs many steps in advance. Most importantly, instead of simply providing fly by consulting they diligently documented all the processes and helped with training and the change management required.
Tom
Demand Generation Director
Macro has been engaged with the redesigning of our Marketo/Salesforce integration this year. They were very creative in their approach to identify a solution and very consistent in their on-time delivery of the solution. We couldn’t have done it without the Macro team.
Rosalin
Sales & Marketing Director
It was great working with Dan and his team on marketing automation projects for our company. Dan helped us to set up and successfully migrate our entire B2B and B2C automated email programs along with our contact lists from Marketo to Act-On, and it’s been working flawless ever since. He was a brilliant trainer for everyone working with Marketo and Act-On!
Dasha
Marketing Manager
The expertise provided by Macro team cannot be easily matched by other marketing consulting companies. We had disappointing experience using several big names in the industry until we finally found Dan Radu and his team. They were able to quickly start the engagement with us and always anticipated our needs many steps in advance. Most importantly, instead of simply providing fly by consulting they diligently documented all the processes and helped with training and the change management required.
Tom
Demand Generation Director

Content Marketing Strategies