Content marketing is the process of creating valuable and relevant content to attract, acquire and engage your audience. Communicating effectively with your prospects, whether it be through social media, email, or otherwise can be challenging.

B2B marketers often wonder, “How do I get my message across effectively with the right content?” Macro’s content marketing experts are here to help.

Our mission is to elevate customer experiences through the orchestration of technologies, people, processes, content and data—let us help you enhance your workforce and take your content creation to the next level.

B2B content marketing challenges

Clients come to us when they struggle with:

Content for resource centers: not enough valuable knowledge is shared.
Multiple-channel distribution: your audience feels fragmented across many platforms.
Email marketing messages: messages lack a logical sequence.
Landing page conversion: prospects aren’t flowing fast enough down the funnel.
Thought leadership: content is not positioning you as an expert in your field.

What you can achieve with Macro’s content services

For each of the challenges above, getting it right can accelerate revenue.

Content experiences: there’s a lot of noise out there. Quality, value-add content rises to the top and gets noticed.
Sales enablement: content that your sales team can use to help close deals.
Better conversion: a defined funnel, along with assets that convert, draw a direct path to the bottom line.
Domain authority and organic growth: true thought leadership attracts backlinks and strong recognition over time, which translates into more traffic and more conversions.

The risks of a weak content strategy

Every day that goes by, technology improves. More people connect to the Internet, more people learn how to navigate digital tools, and more people expect a higher standard of online experience.

Failing to rise to meet this increasing demand runs the risk of becoming obsolete. The prediction of this rise in digital tech has been made since the 2000’s, and it remains true today.

Maintaining a strong content strategy is as much about the potential benefits as it is about mitigating the risks.

How We Can Help

Macro’s suite of content marketing services

Our designers and digital content experts combine creativity with up-to-the-minute knowledge about the latest digital platforms and content distribution methods. We can design and deploy:

Nurture campaign content
Landing pages that convert
Multi-channel campaign content
Resource center builds and optimizations
And entire B2B focused websites

Speak to a Macro expert about improving your content strategy

Case Study

How Lead Nurturing
Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects and asked Macro to develop and execute a lead nurturing email campaign to encourage known qualified leads to become sales qualified leads (SQLs).

Tech Stacks We Work With

ALL

CRM

CONTENT HUBS

PARTNER MARKETING

MARKETING AUTOMATION

ACCOUNT BASED MARKETING

BUSINESS INTELLIGENCE

Learn Best Practices

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MORE INSIGHTS

Trusted by amazing marketing teams like yours.

Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.
Justyna McCaig
Senior Manager, Demand Generation at Swift Medical
Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.
Jeff Morgan, Chief Marketing Officer
Dentist Advisors
Macro team is such valuable marketing operations partners! Congrats on industry recognition.
Jennifer Morimoto, Director of Marketing
Torani

Content Marketing Strategies