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B2B MARKETING
Partner & Channel Marketing

Empower your channel partners. Build a marketing and sales pipeline together.

Campaigns & Programs

B2B campaigns powered by content and experiences that resonate in today’s modern world.

Global Marketing Concierge

Cost-efficient and seamless global marketing operations experts.

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Supercharge your online events and webinars in the new remote age.

Account Based Marketing

Target accounts, but speak to people.

TECH SIMPLIFIED
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Create a solid foundation of understanding and leveraging your digital tools.

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Certified specialists for Salesforce solutions

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Marketo certified specialists

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ZINFI expertise to support your partner marketing platform.

Pardot Consulting

Pardot certified specialists

HubSpot Consulting

HubSpot specialists for your marketing needs

MARKETING OPERATIONS
Managed Services

Extend your marketing team.

Content & Template Design

Deliver your message with the right content.

Demand Gen Strategies

Macro’s demand generation strategies.

Business Process Outsourcing

Eliminate marketing bottlenecks.

Data Operations

Fine tuning and optimization of your marketing tech stack.

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Explore the clients we've worked with.

Case Studies
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Real Business Impact from Marketing Operations.

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We're hiring, take a look why you should join Macro today.

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We want to help you create magical customer experiences.

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Content Marketing Strategies

Content and design can make all the difference

SPEAK TO AN ADVISOR

Create Content Experiences

Content marketing is the process of creating valuable and relevant content to attract, acquire and engage your audience. Communicating effectively with your prospects, whether it be through social media, email, or otherwise can be challenging.

B2B marketers often wonder, “How do I get my message across effectively with the right content?” Macro’s content marketing experts are here to help.

Our mission is to elevate customer experiences through the orchestration of technologies, people, processes, content and data—let us help you enhance your workforce and take your content creation to the next level.

B2B content marketing challenges

Clients come to us when they struggle with:

  • Content for resource centers: not enough valuable knowledge is shared.
  • Multiple-channel distribution: your audience feels fragmented across many platforms.
  • Email marketing messages: messages lack a logical sequence.
  • Landing page conversion: prospects aren’t flowing fast enough down the funnel.
  • Thought leadership: content is not positioning you as an expert in your field.
Macro Experts

What you can achieve with Macro’s content services

For each of the challenges above, getting it right can accelerate revenue.

  • Content experiences: there’s a lot of noise out there. Quality, value-add content rises to the top and gets noticed.
  • Sales enablement: content that your sales team can use to help close deals.
  • Better conversion: a defined funnel, along with assets that convert, draw a direct path to the bottom line.
  • Domain authority and organic growth: true thought leadership attracts backlinks and strong recognition over time, which translates into more traffic and more conversions.
Macro Strategy Sprints

The risks of a weak content strategy

Every day that goes by, technology improves. More people connect to the Internet, more people learn how to navigate digital tools, and more people expect a higher standard of online experience.

Failing to rise to meet this increasing demand runs the risk of becoming obsolete. The prediction of this rise in digital tech has been made since the 2000’s, and it remains true today.

Maintaining a strong content strategy is as much about the potential benefits as it is about mitigating the risks.

How We Can Help

Macro’s suite of content marketing services

Our designers and digital content experts combine creativity with up-to-the-minute knowledge about the latest digital platforms and content distribution methods. We can design and deploy:

  • Nurture campaign content
  • Landing pages that convert
  • Multi-channel campaign content
  • Resource center builds and optimizations
  • And entire B2B focused websites
Templates

Speak to a Macro expert about improving your content strategy

BOOK A CALL

Case Study

How Lead Nurturing
Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects and asked Macro to develop and execute a lead nurturing email campaign to encourage known qualified leads to become sales qualified leads (SQLs).
READ MORE
Lead Nurturing Case Study

Tech Stacks We Work With

ALL
CRM
CONTENT HUBS
PARTNER MARKETING
MARKETING AUTOMATION
ACCOUNT BASED MARKETING
BUSINESS INTELLIGENCE
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Salesforce Pardot
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Terminus Logo
Salesforce Marketing Cloud
Cloudinary Logo
Google Cloud Data Studio
Microsoft Dynamics Logo
Salesforce Logo
Microsoft Dynamics Logo
Uber Flip Logo
Pathfactory Logo
Zinfi Logo
Salesforce Pardot
Marketo Logo
Hubspot Logo
Salesforce Pardot
Terminus Logo
Demand Base Logo
Tableau Logo

Learn Best Practices

How To Use A Content Hub

When creating an online presence, so many businesses simply throw their content up on a website or social media page and call it a day. After all, it’s digital – it can be changed.

7 Ways to Improve Your B2B Campaigns

The modern B2B marketing landscape is filled with lackluster, disorganized campaigns that do little to engage current and future customers. In contrast, an effective well executed B2B campaign can do wonders for your business – but what sets a good B2B campaign apart from a bad one?
MORE INSIGHTS

Trusted by amazing marketing teams like yours.

  • Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
    I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.

    Justyna McCaig 

    Senior Manager, Demand Generation at Swift Medical

    Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.

    Jeff Morgan, Chief Marketing Officer

    Dentist Advisors

    Macro team is such valuable marketing operations partners! Congrats on industry recognition.

    Jennifer Morimoto, Director of Marketing

    Torani

Macro makes it easy for companies to grow and scale their operations. Creating alignment between sales, marketing and tech, our experts enable companies to make better data-driven decisions.
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