Content marketing is the process of creating valuable and relevant content to attract, acquire and engage your audience. Communicating effectively with your prospects, whether it be through social media, email, or otherwise can be challenging.
B2B marketers often wonder, “How do I get my message across effectively with the right content?” Macro’s content marketing experts are here to help.
Our mission is to elevate customer experiences through the orchestration of technologies, people, processes, content and data—let us help you enhance your workforce and take your content creation to the next level.
Clients come to us when they struggle with:
For each of the challenges above, getting it right can accelerate revenue.
Every day that goes by, technology improves. More people connect to the Internet, more people learn how to navigate digital tools, and more people expect a higher standard of online experience.
Failing to rise to meet this increasing demand runs the risk of becoming obsolete. The prediction of this rise in digital tech has been made since the 2000’s, and it remains true today.
Maintaining a strong content strategy is as much about the potential benefits as it is about mitigating the risks.
Our designers and digital content experts combine creativity with up-to-the-minute knowledge about the latest digital platforms and content distribution methods. We can design and deploy:
The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects and asked Macro to develop and execute a lead nurturing email campaign to encourage known qualified leads to become sales qualified leads (SQLs).
The modern B2B marketing landscape is filled with lackluster, disorganized campaigns that do little to engage current and future customers. In contrast, an effective well executed B2B campaign can do wonders for your business – but what sets a good B2B campaign apart from a bad one?
When creating an online presence, so many businesses simply throw their content up on a website or social media page and call it a day. After all, it’s digital – it can be changed.
Can’t see your stack? We might still be able to help. Contact us to find out more.
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Macro makes it easy for companies to grow and scale their operations. Creating alignment between sales, marketing and tech, our experts enable companies to make better data-driven decisions.
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Macromator Inc.
417 Bloor St West, Unit 203,
Toronto, Ontario M5S 1X0
1 647 760 8629
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Macro has been engaged with the redesigning of our Marketo/Salesforce integration this year. They were very creative in their approach to identify a solution and very consistent in their on-time delivery of the solution. We couldn’t have done it without the Macro team.