Demand Generation Strategies

Audit and improve your lead generation

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Better Strategies & Tactics

The Macro engagement process will help you define and optimize your B2B demand generation strategy to target, attract, convert, nurture and close more business.

How it works to improve demand generation

First, we’ll work with you to understand your high-level marketing objectives. Second, Macro will define a strategy and an implementation plan. As a result, we’ll align these objectives with the necessary day-to-day activities and marketing tactics needed to achieve them in a road map.

Learn how you can improve your demand generation

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Case Study

How Macro Managed an Outsourced Demand Generation Center

The client provides financial services to health professionals who’s clients benefit from investment and financial advice relating to their practices. Their marketing strategy consists of both virtual and physical events.

Macro helped the client by successfully establishing a ‘Campaign Desk,’ – a fully outsourced marketing operations service focused on planning, executing, and measuring campaign results supporting the client’s marketing strategy. The results speak for themselves, with a 106% increase in clients reached and much more engagement experienced after Macro’s assistence.
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Marketing Operations_Case Study

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Learn Best Practices

Measuring Marketing’s Impact on Sales Pipeline

Your prospects don’t just come to your website and click buy. The modern customer journey involves a lot of research before the first contact, multiple marketing touches and several interactions with sales. This is even more true for complex products which have longer buying cycles and usually involve multiple decision makers.

How to Build Your Marketing Operations Team

How do you put together a top-notch marketing operations team? Forming the right marketing operations team with the right combination of skillsets is absolutely critical for organizations practicing modern data-driven marketing today.
MORE INSIGHTS

Trusted by amazing marketing teams like yours

Macro team is such valuable marketing operations partners! Congrats on industry recognition.

Director of Marketing
Torani

Working with Macromator has been a great experience from day one, they have augmented our knowledge in the PRM domain significantly, and provided strong and flexible technical support. I strongly recommend engaging with Macromator, if you are looking to build or expand your corporate PRM capabilities.

Digital Strategy Consultant
Novozymes

The team at Macro has quickly become a part of our team at Atlassian. I continue to be impressed with the care they give to all of the questions and concerns from our Solution Partners. They push to build lasting relationships with partners and help them in many ways to grow as a company even if it means doing things outside of their goals. They provide quality marketing consulting and I enjoy working with them because of the sincere effort they put in.

Senior Channel Marketing Manager
Atlassian
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