The Macro engagement process will help you define and optimize your B2B demand generation strategy to target, attract, convert, nurture and close business.

First, we’ll work with you to understand your high-level marketing objectives. Second, Macro will define a strategy and an implementation plan. As a result, we’ll align these objectives with the necessary day-to-day activities and marketing tactics needed to achieve them.

Challenges of B2B demand generation

Clients come to us when they struggle with:

Connecting processes to revenue: your sales and marketing teams need common language and goals in order to efficiently manage a funnel
Selecting the right tech: too many organizations pick technology then build strategy around it. That is 100% backwards!
Prospect definition: should you target people or accounts? This is a major consideration that many fail to ever consider
Weak websites: your site should be a primary and powerful extension of your sales team
CRM inefficiency: the CRM is the heartbeat and single source of truth for demand generation. If it doesn’t run well, nothing runs well.

What you can achieve with Macro’s demand generation approach

For each of the challenges above, getting it right can truly accelerate your business.

Measurable processes: when all key processes are connected to revenue, evaluating effectiveness and optimization become objective exercises, not guesswork
Tech that empowers vs burdens: technology shouldn’t be frustrating. It should feel like an invaluable tool that helps you do your job better.
Closing faster and more often: ring the bell! Properly defining and targeting prospects leads to better ratios and more wins.
Sell in your sleep: with a website that can handle heavy sales lifting, you can make money 24/7
Ecosystem insight and clarity: when your CRM is optimized, information and decision making flows so much easier

How Macro can help build your demand generation process

Our all encompassing approach moves through each of the challenges highlighted above, in order to ensure that your demand generation operations are best in class.
1. Step 1: understand your marketing objectives
2. Step 2: define a technology-agnostic strategy, then settle on the tech
3. Step 3: create executional processes, such as prospect definitions, website sales funnels, CRM integrations, etc.
Optionally, we are also able to train your team on the new processes. We can also help actually run the processes, either until you’re ready to take over or for as long as you need us to.

Learn how you can improve your demand generation with Macro’s expertise

Case Study

How Macro Managed an Outsourced Demand Generation Center

The client provides financial services to health professionals who’s clients benefit from investment and financial advice relating to their practices. Their marketing strategy consists of both virtual and physical events.

Macro helped the client by successfully establishing a ‘Campaign Desk,’ – a fully outsourced marketing operations service focused on planning, executing, and measuring campaign results supporting the client’s marketing strategy. The results speak for themselves, with a 106% increase in clients reached and much more engagement experienced after Macro’s assistence.

Tech Stacks We Work With

ALL

CRM

CONTENT HUBS

PARTNER MARKETING

MARKETING AUTOMATION

ACCOUNT BASED MARKETING

BUSINESS INTELLIGENCE

Learn Best Practices

VIEW OUR RESOURCE

Measuring Marketing’s Impact on Sales Pipeline

Your prospects don’t just come to your website and click buy. The modern customer journey involves a lot of research before the first contact, multiple marketing touches and several interactions with sales. This is even more true for complex products which have longer buying cycles and usually involve multiple decision makers.

VIEW OUR RESOURCE

How to Build Your Marketing Operations Team

How do you put together a top-notch marketing operations team? Forming the right marketing operations team with the right combination of skillsets is absolutely critical for organizations practicing modern data-driven marketing today.

MORE INSIGHTS

Trusted by amazing marketing teams like yours.

Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.
Justyna McCaig
Senior Manager, Demand Generation at Swift Medical
Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.
Jeff Morgan, Chief Marketing Officer
Dentist Advisors
Macro team is such valuable marketing operations partners! Congrats on industry recognition.
Jennifer Morimoto, Director of Marketing
Torani

Demand Generation Strategies

Better Strategies, Practices & Tactics

Challenges of B2B demand generation

What you can achieve with Macro’s demand generation approach

How Macro can help build your demand generation process

Learn how you can improve your demand generation with Macro’s expertise

Case Study

How Macro Managed an Outsourced Demand Generation Center

Tech Stacks We Work With

Learn Best Practices

Measuring Marketing’s Impact on Sales Pipeline

How to Build Your Marketing Operations Team

Trusted by amazing marketing teams like yours.

Justyna McCaig

Senior Manager, Demand Generation at Swift Medical

Jeff Morgan, Chief Marketing Officer

Dentist Advisors

Jennifer Morimoto, Director of Marketing

Torani

Global marketing capabilities in your timezone

Your Needs

Our Capabilities

Company

Macromator Inc.