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Your Needs
Partner & Channel Marketing

Empower your channel partners. Build a marketing and sales pipeline together.

Campaigns & Programs

B2B campaigns powered by content and experiences that resonate in today’s modern world.

Global Marketing Concierge

Cost-efficient and seamless global marketing operations experts.

Webinar Services

Supercharge your online events and webinars in the new remote age.

Account Based Marketing

Target accounts, but speak to people.

MarTech Advisory & Training

Create a solid foundation of understanding and leveraging your digital tools.

Salesforce Consulting

Certified specialists for Salesforce solutions

Marketo Consulting

Marketo certified specialists

ZINFI Consulting

ZINFI expertise to support your partner marketing platform.

Pardot Consulting

Pardot certified specialists

HubSpot Consulting

HubSpot specialists for your marketing needs

Managed Services

Extend your marketing team.

Content & Template Design

Deliver your message with the right content.

Demand Gen Strategies

Macro’s demand generation strategies.

Business Process Outsourcing

Eliminate marketing bottlenecks.

Data Operations

Fine tuning and optimization of your marketing tech stack.

Our Capabilities
Our Clients

Explore the clients we've worked with.

Case Studies

Real Business Impact from Marketing Operations.

Our Expertise

Retainer or project based support.


Learn about the Martech Community.


We're hiring, take a look why you should join Macro today.

Contact Us

We want to help you create magical customer experiences.

About Us

Demand Generation Strategies

Audit and improve your lead generation


Better Strategies, Practices & Tactics

The Macro engagement process will help you define and optimize your B2B demand generation strategy to target, attract, convert, nurture and close business.

First, we’ll work with you to understand your high-level marketing objectives. Second, Macro will define a strategy and an implementation plan. As a result, we’ll align these objectives with the necessary day-to-day activities and marketing tactics needed to achieve them.

Challenges of B2B demand generation

Clients come to us when they struggle with:

  • Connecting processes to revenue: your sales and marketing teams need common language and goals in order to efficiently manage a funnel
  • Selecting the right tech: too many organizations pick technology then build strategy around it. That is 100% backwards!
  • Prospect definition: should you target people or accounts? This is a major consideration that many fail to ever consider
  • Weak websites: your site should be a primary and powerful extension of your sales team
  • CRM inefficiency: the CRM is the heartbeat and single source of truth for demand generation. If it doesn’t run well, nothing runs well.
Macro Strategy Sprints

What you can achieve with Macro’s demand generation approach

For each of the challenges above, getting it right can truly accelerate your business.

  • Measurable processes: when all key processes are connected to revenue, evaluating effectiveness and optimization become objective exercises, not guesswork
  • Tech that empowers vs burdens: technology shouldn’t be frustrating. It should feel like an invaluable tool that helps you do your job better.
  • Closing faster and more often: ring the bell! Properly defining and targeting prospects leads to better ratios and more wins.
  • Sell in your sleep: with a website that can handle heavy sales lifting, you can make money 24/7
  • Ecosystem insight and clarity: when your CRM is optimized, information and decision making flows so much easier
Marketing Operations Support

How Macro can help build your demand generation process

  • Our all encompassing approach moves through each of the challenges highlighted above, in order to ensure that your demand generation operations are best in class.

    1. Step 1: understand your marketing objectives
    2. Step 2: define a technology-agnostic strategy, then settle on the tech
    3. Step 3: create executional processes, such as prospect definitions, website sales funnels, CRM integrations, etc.

    Optionally, we are also able to train your team on the new processes. We can also help actually run the processes, either until you’re ready to take over or for as long as you need us to.

Learn how you can improve your demand generation with Macro’s expertise


Case Study

How Macro Managed an Outsourced Demand Generation Center

The client provides financial services to health professionals who’s clients benefit from investment and financial advice relating to their practices. Their marketing strategy consists of both virtual and physical events.

Macro helped the client by successfully establishing a ‘Campaign Desk,’ – a fully outsourced marketing operations service focused on planning, executing, and measuring campaign results supporting the client’s marketing strategy. The results speak for themselves, with a 106% increase in clients reached and much more engagement experienced after Macro’s assistence.
Marketing Operations_Case Study

Tech Stacks We Work With

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Salesforce Pardot
Google Cloud Logo
Uber Flip Logo
Tableau Logo
Pathfactory Logo
Zinfi Logo
Demand Base Logo
Terminus Logo
Salesforce Marketing Cloud
Cloudinary Logo
Google Cloud Data Studio
Microsoft Dynamics Logo
Salesforce Logo
Microsoft Dynamics Logo
Uber Flip Logo
Pathfactory Logo
Zinfi Logo
Salesforce Pardot
Marketo Logo
Hubspot Logo
Salesforce Pardot
Terminus Logo
Demand Base Logo
Tableau Logo

Learn Best Practices

Measuring Marketing’s Impact on Sales Pipeline

Your prospects don’t just come to your website and click buy. The modern customer journey involves a lot of research before the first contact, multiple marketing touches and several interactions with sales. This is even more true for complex products which have longer buying cycles and usually involve multiple decision makers.

How to Build Your Marketing Operations Team

How do you put together a top-notch marketing operations team? Forming the right marketing operations team with the right combination of skillsets is absolutely critical for organizations practicing modern data-driven marketing today.

Trusted by amazing marketing teams like yours.

  • Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
    I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.

    Justyna McCaig 

    Senior Manager, Demand Generation at Swift Medical

    Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.

    Jeff Morgan, Chief Marketing Officer

    Dentist Advisors

    Macro team is such valuable marketing operations partners! Congrats on industry recognition.

    Jennifer Morimoto, Director of Marketing


Macro makes it easy for companies to grow and scale their operations. Creating alignment between sales, marketing and tech, our experts enable companies to make better data-driven decisions.