Demand Generation Strategies

Audit and improve your lead generation

Better Strategies & Tactics

The Macro engagement process will help you define and optimize your B2B demand generation strategy to target, attract, convert, nurture and close more business.

How it works to improve demand generation

First, we’ll work with you to understand your high-level marketing objectives. Second, Macro will define a strategy and an implementation plan. As a result, we’ll align these objectives with the necessary day-to-day activities and marketing tactics needed to achieve them in a road map.

Demand gen challenges

Clients come to us when they struggle with:

Target audiences: Defining data-driven target audiences is a major consideration that many fail to ever consider
Weak conversions: your site should be a primary and powerful extension of your sales team
Campaign efficiency: messages and campaign execution is not producing results.

What you can achieve

For each of the challenges above, getting it right can truly accelerate your business.

Revenue marketing: with the right website, campaigns and messages that can support heavy recurring sales
Closing faster and more often: ring the bell! Properly defining and targeting prospects leads to better ratios and more wins.
Processes Improvements: when all key processes are connected to revenue, evaluating effectiveness and optimization become objective exercises, not guesswork
Tech that empowers vs burdens: technology shouldn’t be frustrating. It should feel like an invaluable tool that helps you do your job better.

How Macro can help

Our all encompassing approach moves through each of the challenges highlighted above, in order to ensure that your demand generation operations are best in class.

Step 1: understand your marketing objectives
Step 2: define the right campaigns for your marketing tech
Step 3: create executional processes, road maps, website sales funnels, and revenue reporting required

Optionally, we are also able to train your team on the new processes. We can also help actually run the processes, either until you’re ready to take over or for as long as you need us to.

Learn how you can improve your demand generation

Case Study

How Macro Managed an Outsourced Demand Generation Center

The client provides financial services to health professionals who’s clients benefit from investment and financial advice relating to their practices. Their marketing strategy consists of both virtual and physical events.

Macro helped the client by successfully establishing a ‘Campaign Desk,’ – a fully outsourced marketing operations service focused on planning, executing, and measuring campaign results supporting the client’s marketing strategy. The results speak for themselves, with a 106% increase in clients reached and much more engagement experienced after Macro’s assistence.

Tech Stacks We Work With

ALL

CRM

CONTENT HUBS

PARTNER MARKETING

MARKETING AUTOMATION

ACCOUNT BASED MARKETING

BUSINESS INTELLIGENCE

Learn Best Practices

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Measuring Marketing’s Impact on Sales Pipeline

Your prospects don’t just come to your website and click buy. The modern customer journey involves a lot of research before the first contact, multiple marketing touches and several interactions with sales. This is even more true for complex products which have longer buying cycles and usually involve multiple decision makers.

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How to Build Your Marketing Operations Team

How do you put together a top-notch marketing operations team? Forming the right marketing operations team with the right combination of skillsets is absolutely critical for organizations practicing modern data-driven marketing today.

MORE INSIGHTS

Trusted by amazing marketing teams like yours

Macro team is such valuable marketing operations partners! Congrats on industry recognition.

Director of Marketing

Torani

Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.

Chief Marketing Officer

Dentist Advisors

The team at Macro has quickly become a part of our team at Atlassian. I continue to be impressed with the care they give to all of the questions and concerns from our Solution Partners. They push to build lasting relationships with partners and help them in many ways to grow as a company even if it means doing things outside of their goals. They provide quality marketing consulting and I enjoy working with them because of the sincere effort they put in.

Senior Channel Marketing Manager

Atlassian