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Your Needs
B2B MARKETING
Partner & Channel Marketing

Empower your channel partners. Build a marketing and sales pipeline together.

Campaigns & Programs

B2B campaigns powered by content and experiences that resonate in today’s modern world.

Global Marketing Concierge

Cost-efficient and seamless global marketing operations experts.

Webinar Services

Supercharge your online events and webinars in the new remote age.

Account Based Marketing

Target accounts, but speak to people.

TECH SIMPLIFIED
MarTech Advisory & Training

Create a solid foundation of understanding and leveraging your digital tools.

Salesforce Consulting

Certified specialists for Salesforce solutions

Marketo Consulting

Marketo certified specialists

ZINFI Consulting

ZINFI expertise to support your partner marketing platform.

Pardot Consulting

Pardot certified specialists

HubSpot Consulting

HubSpot specialists for your marketing needs

MARKETING OPERATIONS
Managed Services

Extend your marketing team.

Content & Template Design

Deliver your message with the right content.

Demand Gen Strategies

Macro’s demand generation strategies.

Business Process Outsourcing

Eliminate marketing bottlenecks.

Data Operations

Fine tuning and optimization of your marketing tech stack.

Our Capabilities
HOW WE WORK
Our Clients

Explore the clients we've worked with.

Case Studies
WHAT WE THINK
Resources

Real Business Impact from Marketing Operations.

Our Expertise

Retainer or project based support.

WHERE TO FIND US
Community

Learn about the Martech Community.

Careers

We're hiring, take a look why you should join Macro today.

Contact Us

We want to help you create magical customer experiences.

About Us
Resources
Talent

Marketing Data Operations Services

Audits & health-checks for your marketing database

SPEAK TO AN ADVISOR

There is No Data-Driven Decision Without Good Data

Good data means good decisions, but bad data does not help your company in any way.

Build your revenue stack: Select the right digital sales & marketing tools for your business and make sure the system stays running. Macro advisory services help you compare vendors and test your use cases.

Scale your business: As your marketing needs continue to grow, both your data and tools need to stay up-to-date in order to achieve revenue results. Think about it like this – if you were a farmer with 30% of your crops turning rotten each year, you’d definitely investigate and invest in resources to remedy the problem. So, why isn’t it the same with your marketing data?

Data deduplication, cleaning and quality services

Twice isn’t nice. Bad data causes frustration and a lot of wasted time. Duplicates of the same person or company in your CRM data can appear when new data is imported, different parties merging their information, data entry or from your acquisition strategy.

Macro can help flush out the problems causing bad data in the sales pipeline, finding missing or old data, mistakes in data or data that’s incomplete. So you can continue to have faith in your marketing system, and continue generating revenue.

Macro Marketing Database

Avoid risks of bad marketing data

  • You don’t want to spend overhead on duplicates or bad data. And there’s definitely a cost to the hours needed to sift through the information.
  • Cluttered data can slow down your ability to generate effective strategies.
  • Bad data can affect sales decisions.
  • There’s also the lost costs of marketing to an individual who is no longer interested in your business – or the legal costs of spamming someone without the right permissions.
Macro Experts

What you can achieve with good marketing data:

  • Save money by eliminating underperforming campaigns.
  • Glean better insights from your MarTech and CRM.
  • Make true data-driven decisions.
  • Less frustration for your team.

We help to clean up your data, allowing you to mitigate these risks and to see your clients and prospects clearly, all while saving you money.

Make sure your data speak the same language

Doing business would be much harder if each memo had to be translated into a new language as it moved between departments. Just as it is in business, consistency means speed in the data world.

Standardizing marketing data across all tools & systems creates a single language for your data to respond to. Not only do marketing technologies connect when the same units are used, both sales & marketing are better able to collaborate to achieve revenue.

We will help you put a system in place to standardize all data as soon as it is received. Data comes in from many sources which are not always consistent. This creates problems when trying to combine lists to get an accurate picture of your leads. Standardizing your data across all lists allows you to search your database and make data-driven decisions faster.

Marketing Reporting

MarTech Best Practices for Ongoing Success

We live in a world that changes constantly, but it can be a headache to try and overhaul and implement new MarTech solutions every time something new comes along.

With our deep experience in different platforms and integrations, Macro can help build a foundation your team will feel comfortable running.

You may be interested in:

  • Marketing automation & CRM sync health-check
  • System performance & monitoring
  • Ongoing data management
  • Advanced workflows

Learn what MarTech advisory and data operations can do for your business

BOOK A CALL

Case Study

How Lead Nurturing
Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects and asked Macro to develop and execute a lead nurturing email campaign to encourage known qualified leads to become sales qualified leads (SQLs).
READ MORE
Lead Nurturing Case Study

Tech Stacks We Work With

ALL
CRM
CONTENT HUBS
PARTNER MARKETING
MARKETING AUTOMATION
ACCOUNT BASED MARKETING
BUSINESS INTELLIGENCE
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Salesforce Pardot
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Terminus Logo
Salesforce Marketing Cloud
Cloudinary Logo
Google Cloud Data Studio
Microsoft Dynamics Logo
Salesforce Logo
Microsoft Dynamics Logo
Uber Flip Logo
Pathfactory Logo
Zinfi Logo
Salesforce Pardot
Marketo Logo
Hubspot Logo
Salesforce Pardot
Terminus Logo
Demand Base Logo
Tableau Logo

Learn Best Practices

How Marketing Operations Can Use This Crisis Time Effectively

Winston Churchill said “Never let a good crisis go to waste.” With the recent challenges brought on by the COVID-19 pandemic, many companies are changing their practices to reflect the new reality. You might be wondering, how can I use this time effectively?

Magical MarTech Experiences

Recently, Scott Brinker posted this graphic and said, “I’m fascinated by supposed dichotomies in marketing and martech. How do you create a marketing org that is both automated and human?” As marketing technology experts, we can’t simply wonder about how this balance between automation and humanity works—we need to live it, sell it, and teach it in order to survive!
MORE INSIGHTS

Trusted by amazing marketing teams like yours.

  • Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
    I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.

    Justyna McCaig 

    Senior Manager, Demand Generation at Swift Medical

    Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.

    Jeff Morgan, Chief Marketing Officer

    Dentist Advisors

    Macro team is such valuable marketing operations partners! Congrats on industry recognition.

    Jennifer Morimoto, Director of Marketing

    Torani

Macro makes it easy for companies to grow and scale their operations. Creating alignment between sales, marketing and tech, our experts enable companies to make better data-driven decisions.
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