Marketing Data Operations Services

Audits & cleaning services for your marketing database

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There is No Data-Driven Decision Without Good Data

Good data means good decisions, but bad data does not help your marketing and business objectives in any way.

 

Learn how data operations works

Make better data-driven decisions

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Case Study

How Lead Nurturing
Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects and asked Macro to develop and execute a lead nurturing email campaign to encourage known qualified leads to become sales qualified leads (SQLs).
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Lead Nurturing Case Study

Tech Stacks We Work With

ALL
CRM
CONTENT HUBS
PARTNER MARKETING
MARKETING AUTOMATION
ACCOUNT BASED MARKETING
BUSINESS INTELLIGENCE
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Learn Best Practices

How Marketing Operations Can Use This Crisis Time Effectively

Winston Churchill said “Never let a good crisis go to waste.” With the recent challenges brought on by the COVID-19 pandemic, many companies are changing their practices to reflect the new reality. You might be wondering, how can I use this time effectively?

Magical MarTech Experiences

Recently, Scott Brinker posted this graphic and said, “I’m fascinated by supposed dichotomies in marketing and martech. How do you create a marketing org that is both automated and human?” As marketing technology experts, we can’t simply wonder about how this balance between automation and humanity works—we need to live it, sell it, and teach it in order to survive!
MORE INSIGHTS

Trusted by amazing marketing teams like yours.

  • Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
    I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.

    Justyna McCaig 

    Senior Manager, Demand Generation at Swift Medical

    Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.

    Jeff Morgan, Chief Marketing Officer

    Dentist Advisors

    Macro team is such valuable marketing operations partners! Congrats on industry recognition.

    Jennifer Morimoto, Director of Marketing

    Torani