Build your revenue stack: Select the right digital sales & marketing tools for your business and make sure the system stays running. Macro advisory services help you compare vendors and test your use cases.

Scale your business: As your marketing needs continue to grow, both your data and tools need to stay up-to-date in order to achieve revenue results. Think about it like this – if you were a farmer with 30% of your crops turning rotten each year, you’d definitely investigate and invest in resources to remedy the problem. So, why isn’t it the same with your marketing data?

Data deduplication, cleaning and quality services

Twice isn’t nice. Bad data causes frustration and a lot of wasted time. Duplicates of the same person or company in your CRM data can appear when new data is imported, different parties merging their information, data entry or from your acquisition strategy.

Macro can help flush out the problems causing bad data in the sales pipeline, finding missing or old data, mistakes in data or data that’s incomplete. So you can continue to have faith in your marketing system, and continue generating revenue.

Avoid risks of bad marketing data

You don’t want to spend overhead on duplicates or bad data. And there’s definitely a cost to the hours needed to sift through the information.
Cluttered data can slow down your ability to generate effective strategies.
Bad data can affect sales decisions.
There’s also the lost costs of marketing to an individual who is no longer interested in your business – or the legal costs of spamming someone without the right permissions.

What you can achieve with good marketing data:

Save money by eliminating underperforming campaigns.
Glean better insights from your MarTech and CRM.
Make true data-driven decisions.
Less frustration for your team.

We help to clean up your data, allowing you to mitigate these risks and to see your clients and prospects clearly, all while saving you money.

Make sure your data speak the same language

Doing business would be much harder if each memo had to be translated into a new language as it moved between departments. Just as it is in business, consistency means speed in the data world.

Standardizing marketing data across all tools & systems creates a single language for your data to respond to. Not only do marketing technologies connect when the same units are used, both sales & marketing are better able to collaborate to achieve revenue.

We will help you put a system in place to standardize all data as soon as it is received. Data comes in from many sources which are not always consistent. This creates problems when trying to combine lists to get an accurate picture of your leads. Standardizing your data across all lists allows you to search your database and make data-driven decisions faster.

MarTech Best Practices for Ongoing Success

We live in a world that changes constantly, but it can be a headache to try and overhaul and implement new MarTech solutions every time something new comes along.

With our deep experience in different platforms and integrations, Macro can help build a foundation your team will feel comfortable running.

Learn what MarTech advisory and data operations can do for your business

Case Study

How Lead Nurturing
Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects and asked Macro to develop and execute a lead nurturing email campaign to encourage known qualified leads to become sales qualified leads (SQLs).

Tech Stacks We Work With

ALL

CRM

CONTENT HUBS

PARTNER MARKETING

MARKETING AUTOMATION

ACCOUNT BASED MARKETING

BUSINESS INTELLIGENCE

Learn Best Practices

VIEW OUR RESOURCE

How Marketing Operations Can Use This Crisis Time Effectively

Winston Churchill said “Never let a good crisis go to waste.” With the recent challenges brought on by the COVID-19 pandemic, many companies are changing their practices to reflect the new reality. You might be wondering, how can I use this time effectively?

VIEW OUR RESOURCE

Magical MarTech Experiences

Recently, Scott Brinker posted this graphic and said, “I’m fascinated by supposed dichotomies in marketing and martech. How do you create a marketing org that is both automated and human?” As marketing technology experts, we can’t simply wonder about how this balance between automation and humanity works—we need to live it, sell it, and teach it in order to survive!

MORE INSIGHTS

Trusted by amazing marketing teams like yours.

Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.
Justyna McCaig
Senior Manager, Demand Generation at Swift Medical
Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.
Jeff Morgan, Chief Marketing Officer
Dentist Advisors
Macro team is such valuable marketing operations partners! Congrats on industry recognition.
Jennifer Morimoto, Director of Marketing
Torani

Marketing Data Operations Services

There is No Data-Driven Decision Without Good Data

Data deduplication, cleaning and quality services

Avoid risks of bad marketing data

Make sure your data speak the same language

MarTech Best Practices for Ongoing Success

Learn what MarTech advisory and data operations can do for your business

Case Study

How Lead Nurturing
Improves Your Pipeline

Tech Stacks We Work With

Learn Best Practices

How Marketing Operations Can Use This Crisis Time Effectively

Magical MarTech Experiences

Trusted by amazing marketing teams like yours.

Justyna McCaig

Senior Manager, Demand Generation at Swift Medical

Jeff Morgan, Chief Marketing Officer

Dentist Advisors

Jennifer Morimoto, Director of Marketing

Torani

Global marketing capabilities in your timezone

Your Needs

Our Capabilities

Company

Macromator Inc.

Marketing Data Operations Services

There is No Data-Driven Decision Without Good Data

Data deduplication, cleaning and quality services

Avoid risks of bad marketing data

Make sure your data speak the same language

MarTech Best Practices for Ongoing Success

Learn what MarTech advisory and data operations can do for your business

Case Study

How Lead NurturingImproves Your Pipeline

Tech Stacks We Work With

Learn Best Practices

How Marketing Operations Can Use This Crisis Time Effectively

Magical MarTech Experiences

Trusted by amazing marketing teams like yours.

Justyna McCaig

Senior Manager, Demand Generation at Swift Medical

Jeff Morgan, Chief Marketing Officer

Dentist Advisors

Jennifer Morimoto, Director of Marketing

Torani

Global marketing capabilities in your timezone

Your Needs

Our Capabilities

Company

Macromator Inc.

How Lead Nurturing
Improves Your Pipeline