Audits & cleaning services for your marketing databaseSPEAK TO AN ADVISOR
Good data means good decisions, but bad data does not help your marketing and business objectives in any way.
Deduping: Twice isn’t nice. Bad data causes frustration and a lot of wasted time. Duplicates of the same lead or company in your CRM data can appear when new data is imported, different parties merging their information, data entry or from your acquisition strategy.
Complete Profile: Macro can help find missing data pieces to help you complete buying personas and Ideal Customer Profiles (ICU). This way you can have new faith in your marketing tools to continue generating revenue.
What you can achieve with good marketing data:
Standardizing marketing data across all tools & systems creates a single language for your data to respond to. Not only do marketing technologies connect when the same units are used, both sales & marketing are better able to collaborate to achieve revenue.
We will help you put a system in place to standardize all data as soon as it is received. Data comes in from many sources which are not always consistent. This creates problems when trying to combine lists to get an accurate picture of your leads. Standardizing your data across all lists allows you to search your database and make data-driven decisions faster.
Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.
Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.
Macro team is such valuable marketing operations partners! Congrats on industry recognition.