Marketing Data Operations Services

Audits & cleaning services for your marketing database

There is No Data-Driven Decision Without Good Data

Good data means good decisions, but bad data does not help your marketing and business objectives in any way.

Learn how data operations works

Marketing data quality services

Deduping: Twice isn’t nice. Bad data causes frustration and a lot of wasted time. Duplicates of the same lead or company in your CRM data can appear when new data is imported, different parties merging their information, data entry or from your acquisition strategy.

Complete Profile: Macro can help find missing data pieces to help you complete buying personas and Ideal Customer Profiles (ICU). This way you can have new faith in your marketing tools to continue generating revenue.

Avoid risks of bad marketing data

Bad is a waste of time
Bad data can slow down your ability to generate effective strategies
Bad data can affect business decisions
Risk of reputation & IP Address damage

Benefits of good marketing dat

What you can achieve with good marketing data:

Save money by eliminating underperforming campaigns
Glean better insights from your MarTech and CRM
Make true data-driven decisions
Less frustration for your team

Integration Services

Standardizing marketing data across all tools & systems creates a single language for your data to respond to. Not only do marketing technologies connect when the same units are used, both sales & marketing are better able to collaborate to achieve revenue.

We will help you put a system in place to standardize all data as soon as it is received. Data comes in from many sources which are not always consistent. This creates problems when trying to combine lists to get an accurate picture of your leads. Standardizing your data across all lists allows you to search your database and make data-driven decisions faster.

Make better data-driven decisions

Case Study

How Lead Nurturing
Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects and asked Macro to develop and execute a lead nurturing email campaign to encourage known qualified leads to become sales qualified leads (SQLs).

Tech Stacks We Work With

ALL

CRM

CONTENT HUBS

PARTNER MARKETING

MARKETING AUTOMATION

ACCOUNT BASED MARKETING

BUSINESS INTELLIGENCE

Learn Best Practices

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How Marketing Operations Can Use This Crisis Time Effectively

Winston Churchill said “Never let a good crisis go to waste.” With the recent challenges brought on by the COVID-19 pandemic, many companies are changing their practices to reflect the new reality. You might be wondering, how can I use this time effectively?

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Magical MarTech Experiences

Recently, Scott Brinker posted this graphic and said, “I’m fascinated by supposed dichotomies in marketing and martech. How do you create a marketing org that is both automated and human?” As marketing technology experts, we can’t simply wonder about how this balance between automation and humanity works—we need to live it, sell it, and teach it in order to survive!

MORE INSIGHTS

Trusted by amazing marketing teams like yours

Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.

Senior Manager, Demand Generation at Swift Medical

Swift Medical

Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.

Chief Marketing Officer

Dentist Advisors

Macro team is such valuable marketing operations partners! Congrats on industry recognition.

Director of Marketing

Torani