Advisory, audits, and health-checks for your marketing technology & data
There is no data-driven decision without clean data. Good data in means good decisions out, but bad data in does not help your company in any way.
Build your revenue stack: Select the right digital sales & marketing tools for your business and make sure the system stays running. Macro advisory services help you compare vendors and test your use cases.
Scale your business: As your marketing needs continue to grow, both your data and tools need to stay up-to-date in order to achieve revenue results. Think about it like this – if you were a farmer with 30% of your crops turning rotten each year, you’d definitely investigate and invest in resources to remedy the problem. So, why isn’t it the same with your marketing data?
Twice isn’t nice. Bad data causes frustration and a lot of wasted time. Duplicates of the same person or company in your CRM data can appear when new data is imported, different parties merging their information, data entry or from your acquisition strategy.
Macro can help flush out the problems causing bad data in the sales pipeline, finding missing or old data, mistakes in data or data that’s incomplete. So you can continue to have faith in your marketing system, and continue generating revenue.
What you can achieve with good marketing data:
Doing business would be much harder if each memo had to be translated into a new language as it moved between departments. Just as it is in business, consistency means speed in the data world.
Standardizing marketing data across all tools & systems creates a single language for your data to respond to. Not only do marketing technologies connect when the same units are used, both sales & marketing are better able to collaborate to achieve revenue.
We will help you put a system in place to standardize all data as soon as it is received. Data comes in from many sources which are not always consistent. This creates problems when trying to combine lists to get an accurate picture of your leads. Standardizing your data across all lists allows you to search your database and make data-driven decisions faster.
We live in a world that changes constantly, but it can be a headache to try and overhaul and implement new MarTech solutions every time something new comes along.
With our deep experience in different platforms and integrations, Macro can help build a foundation your team will feel comfortable running.
You may be interested in:
The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects and asked Macro to develop and execute a lead nurturing email campaign to encourage known qualified leads to become sales qualified leads (SQLs).
Can’t see your stack? We might still be able to help. Contact us to find out more.
Recently, Scott Brinker posted this graphic and said, “I’m fascinated by supposed dichotomies in marketing and martech. How do you create a marketing org that is both automated and human?” As marketing technology experts, we can’t simply wonder about how this balance between automation and humanity works—we need to live it, sell it, and teach it in order to survive!
Winston Churchill said “Never let a good crisis go to waste.” With the recent challenges brought on by the COVID-19 pandemic, many companies are changing their practices to reflect the new reality. You might be wondering, how can I use this time effectively?
Global marketing capabilities in your timezone
Macro makes it easy for companies to grow and scale their operations. Creating alignment between sales, marketing and tech, our experts enable companies to make better data-driven decisions.
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Macromator Inc.
417 Bloor St West, Unit 203,
Toronto, Ontario M5S 1X0
1 647 760 8629
info@macromator.com
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Macro has been engaged with the redesigning of our Marketo/Salesforce integration this year. They were very creative in their approach to identify a solution and very consistent in their on-time delivery of the solution. We couldn’t have done it without the Macro team.