Macro Thoughts: A B2B Marketing Blog
What should your marketing team pay attention to these days?
It might be a current trend in channel marketing or the latest ZiftONE update – at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
Check out our most recent blog!
The Partner Marketing KPI Crusher - Your 90-Day Plan to Exceeding Targets
High-performing partner marketers - such Macro's PRM and TCMA experts - ensure their KPIs are directly aligned with broader company goals, be it revenue growth, market expansion, or customer retention.
Supercharge Your Through Channel Marketing Automation Platform
The hidden cost of an underutilized TCMA (Through Channel Automation) platform and how to recoup your investment. The journey from implementation to optimization requires strategic thinking, consistent execution, and the right support from a global partner marketing concierge team, like Macro's.
Modern Marketing Efficiency with Dan Radu
Macro’s founder and president, Dan Radu, shared his vast experience in scaling global marketing operations, why it is crucial for small and medium businesses to strategically adopt technology, invest in essential skills and forge impactful partnerships for long-term success during a CanadianSME Small Business Magazine podcast.
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Marketo Summer 2024 updates
This past summer, Marketo announced a whole slew of product updates. Here’s a brief overview of the enhancements on the platform.
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HubSpot Summer 2024 updates
Hubspot, one of the most high-level Customer Relationship Management (CRM) platforms in the MarTech space, announced an interesting pack of updates lately and Macro is excited to lay out the most important ones for you.
Scale Up with Fractional Marketing Agency Specialists
Hit your targets with on-demand global resources and KO your marketing objectives! It’s all possible when you have Macro’s fractional marketing agency specialists in your corner.
How a Global Partner Marketing Concierge Team Can Drive Channel Revenue
Strong partnerships and relationships have always been one of the most important pillars of successful businesses. A concierge team represents a powerful mix of partner and channel marketing expertise that can fast-track your partners to revenue.
From Strategy to Success: Mastering Channel Marketing to Craft Winning Programs
It’s time to supercharge your channel marketing game! In this podcast recap, Dan Radu talks nine successful strategies that can help your business craft winning programs that generate more leads.
Co-marketing Campaigns: The Amazing Potential of Co-operation
Business partners can dramatically broaden their audiences while saving plenty of time and money when running co-marketing campaigns. Let’s outline all the benefits!
Interweaving Globalization with Technology Marketing: 5 Steps to Success
Businesses can overcome the challenges of global marketing and thrive in the interconnected world by standardizing operations, maintaining a shared vision, accommodating regional needs, and paying attention to your team’s wellbeing and potential.