Ensure your partners are growing your business requires global resources specialized in ZiftONE Partner Relationship Management (PRM). Often your internal team doesn't have time to dedicate to the needs of each partner, but the Macro global team can help. Here is what you can do:
What a Global Team of ZiftONE Experts Recommends
Enable Your Partners to Be Self-Sufficient
Many companies we work with are growing through a network of partners. The
partners often have marketing teams dedicated to the relationship. The partners
are eager to find the latest content and campaigns available from the vendor. They
want to align their message to the vendor, however they need to navigate the
portal and understand how to launch multi-channel campaigns. Partners want to be
self sufficient and trust the Macro team can provide this training.
Onboard Partners The Right Way
Partners who want to launch campaigns aligned with the
vendor, need to be start using the ZiftONE platform. Fast adoption and a quick
time-to-value requires a good onboarding. The Macro team helps ensure the
partners are getting familiar quickly with the tool, answers any follow-up questions and prepares campaigns ready for use.
Deal Registration Help
Most importantly, you want to ensure the leads generated by partners are reaching the correct sales team for follow up. The Macro team can help with both the technical configuration and lead management process to make sure no lead is left behind.
Prepare Content for Campaigns
Ensure your partners have access to the latest content which should follow your strategic message focused on the right products and services. Macro team can help you create content in white paper, blog, video, report or case study format when needed. If you have the content ready, the Macro team can help your partners select the best content before launching the campaigns.
Run Campaigns for Partners
Some partners do not have enough marketing resources dedicated to the relationships. In this case the vendors offer “do-it for me campaign services”.
The Macro team is a partner who works closely with your partners to plan, execute and measure joint campaigns. If your partners require content, design or data services, the partners can easily access that with Macro as a one-stop-shop.
What is the Macro Advantage?
Macro has global resources who speak multiple languages and can help your
partners grow your business. If you need your partners to be self-sufficient or
you want to run joint marketing campaigns then the Macro team can help.
- Multiple languages
- Local resources
- Global presence
- ZiftONE tech expertise
- Strategy + Operations capabilities
Macro & Zift Strategic Alliance
Zift selected Macro as a strategic alliance partner in 2021. Macro is a global
team of channel marketing specialists. Companies we work with have extensive
networks of partners drawing multi-million-dollar deals. They need a trusted digital
marketing partner with extensive capabilities in campaign planning, content,
design and marketing tech expertise. 
