Macro Thoughts: A B2B Marketing Blog
What’s capturing your marketing team’s attention these days?
It might be a current trend in channel marketing or the latest ZiftONE – we at Macro have some thoughts to share! Check out the latest in our B2B marketing blog below.
Check out our most recent blog!
How a Global Partner Marketing Concierge Team Can Drive Channel Revenue
Strong partnerships and relationships have always been one of the most important pillars of successful businesses. A concierge team represents a powerful mix of partner and channel marketing expertise that can fast-track your partners to revenue.
Why Work with a Global B2B Marketing Agency?
B2B marketing teams struggle with not having the resources or the tech experience necessary. Let a global B2B marketing agency take care of those challenges!
What is Marketing Operations?
The modern data-driven marketer in charge of operations plays an increasingly important role in the enterprise. Marketing Profs, the leading online marketing publication, says "Marketing operations has never been as important as it is now".
ZiftONE Product Updates - June 2023
ZiftONE, a leading channel marketing platform, has recently released an exciting set of updates that further enrich its already comprehensive suite of tools.
How to choose the right PRM tool for your partner program
Whether you’re considering buying a PRM tool for the first time or replacing your current one, it is important to find a solution that takes into account both your channel marketing business objectives and the needs of your partners.
Advantages of Working with a Marketing Operations Agency
Our team of experts efficiently handles marketing operations for large enterprise clients on a global scale. Campaigns are executed in a disciplined, organized and detail-oriented way to achieve the best results.
7 Ways to Improve Your B2B Campaigns
The modern B2B marketing landscape is filled with lackluster, disorganized campaigns that do little to engage current and future customers.
6 Tips for a Flawless PRM Implementation
The Partner Relationship Management (PRM) platform is one of the most important tools in a channel marketer’s strategy toolkit.
Adobe Summit 2023: Takeaways for Marketo Marketing Operations Teams
Fresh from the March 2023 Adobe Summit, here are the new and relevant features coming up for Marketo Engage that B2B marketing operations teams should get excited about!
ZiftONE Product Updates - March 2023
ZiftONE already boasts a comprehensive suite of partner marketing tools, and we're thrilled to see more. Let's check out the latest ZiftONE product updates.