Macro Thoughts: A B2B Marketing Blog
What should your marketing team pay attention to these days?
It might be a current trend in channel marketing or the latest ZiftONE update – at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
Check out our most recent blog!
Supercharge Your Through Channel Marketing Automation Platform
The hidden cost of an underutilized TCMA (Through Channel Automation) platform and how to recoup your investment. The journey from implementation to optimization requires strategic thinking, consistent execution, and the right support from a global partner marketing concierge team, like Macro's.
New Gmail Protections: Is Your B2B Business Prepared?
Starting in February 2024, Gmail will tighten their email sender guidelines. Working with these guidelines is easy to do, but if your marketing team is caught unaware, it can potentially make a substantial impact on your B2B marketing campaigns.
Your Marketing Automation Platform Is Like a Ferrari
What’s better, seeing a nice sports car on the road, or sitting in the garage? I think we all know the answer to that one.
Your enterprise marketing automation platform (MAP) works the same way. If you’re not using it, you’re missing out on incredible business potential.
Diving into HubSpot’s New AI Tools (and Other Cool Product Updates)
Recently, HubSpot announced a whole slew of product updates to its hubs (marketing, sales, service and more) and CRM platform.
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Account-Based Everything (ABE) Strategies & Tactics: A Conversation with DemandBase
The key to unlocking ABM success is not to rely on a tool, but a change in mindset for your revenue operations strategy. Think “Account-Based Everything!”
You’re Never Safe When You’re At The Top!
How do see ourselves at Macro? We stay true to our competitive advantage and the value we bring as a global B2B marketing agency. See what we can do for you!
Why Work with a Global B2B Marketing Agency?
B2B marketing teams struggle with not having the resources or the tech experience necessary. Let a global B2B marketing agency take care of those challenges!
What is Marketing Operations?
The modern data-driven marketer in charge of operations plays an increasingly important role in the enterprise. Marketing Profs, the leading online marketing publication, says "Marketing operations has never been as important as it is now".
ZiftONE Product Updates - June 2023
ZiftONE, a leading channel marketing platform, has recently released an exciting set of updates that further enrich its already comprehensive suite of tools.
7 Ways to Improve Your B2B Campaigns
The modern B2B marketing landscape is filled with lackluster, disorganized campaigns that do little to engage current and future customers.