Supercharge your StructuredWeb TCMA

As a StructuredWeb Agency Partner, Macro is well-suited to refine our channel marketing team’s capability to develop co-marketing campaigns optimized for partner utilization, with ready-to-use email sequences, landing pages, social media content and co-branded marketing materials.

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Working with Macro you can expect:

Streamlined partner experience,More effective co-marketing and co-selling efforts
Automated workflows and training modules
Detailed analytics and reporting on partner performance, Centralized access to marketing materials, sales tools, and training resources,
Automated routine tasks such as lead distribution, deal registration, and incentive management

Macro will do the heavy-lifting for you

Macro’s team of TCMA experts will closely work with you for the optimization plan, but here is a step-by-step roadmap that we’ll go through:

Define Clear Objectives

Determine the metrics that matter most to your business, such as lead generation, conversion rates, revenue, or partner engagement
Establish clear and measurable goals for each KPI. For example, aim to increase lead generation by 15% or improve conversion rates by 20%

Analyze Current Performance

Utilize StructuredWeb's analytics tools to gain insights into your current performance
Pinpoint areas where your campaigns are underperforming, such as low click-through rates or high bounce rates
Evaluate the performance of individual partners to identify top performers and those who need additional support

Enhance Campaign Content

Tailor your content to the specific needs and interests of your target audience
Using A/B testing to experiment with different headlines, calls to action, and visuals to determine what resonates best with your audience
Ensure your landing pages are clear, concise, and mobile-friendly
Implement SEO techniques to improve your content's visibility in search engine results

Targeting and Segmentation

Clearly define your Ideal Customer Profiles (ICPs)
Divide your audience into smaller, more targeted segments to deliver personalized messaging
Adjust your targeting criteria to reach the right people at the right time

Enhance Lead Nurturing

Use automation to nurture leads at different stages of the buyer's journey
Tailor your messages to the specific needs and interests of each bulk of leads
Monitor lead behavior and adjust your nurturing strategies accordingly

Optimize Partner Enablement

Empower your partners with the essential tools and information to achieve their goals
Provide your partners with high-quality marketing materials to support their efforts
Encourage communication and collaboration between your team and your partners

Go-Live and Post-Migration Activities

Regularly and consistently track the KPIs to evaluate the impact of your optimization strategies
Use data to inform your decisions and avoid relying on guesswork
Continuously test, learn, and refine your strategies to achieve optimal results

Why Macro

Macro is a natural extension of your B2B global marketing team. As an agency with team members and resources located around the world, we know exactly what your challenges are and how to tackle them.

Global marketing teams that work with us see the following benefits

Agile resources to operationalize GTM strategy
Faster execution of projects with flexibility
More value from your marketing tech investments
Cost-effective campaigns, better engagement and more qualified leads

Don’t just take our word for it — check out the case studies of clients who have benefitted from our services.

Bonus Tips

Consider partnering with a B2B marketing agency specializing in your industry that understands the market. At Macro, our expertise can help you get more value from your tools investments and implement solutions that accelerate your growth.

Talk to Macro today, and we’ll help you get your marketing plan going!

Explore Working Together

Learn More about StructuredWeb

With Macro's StructuredWeb expertise on your side, you'll find that empowering your channel partners is easy. You also get a dedicated team of global marketing concierges for PRM and advisory services while seamlessly managing leads and opportunities.