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Your Needs
Partner & Channel Marketing

Empower your channel partners. Build a marketing and sales pipeline together.

Campaigns & Programs

B2B campaigns powered by content and experiences that resonate in today’s modern world.

Global Marketing Concierge

Cost-efficient and seamless global marketing operations experts.

Webinar Services

Supercharge your online events and webinars in the new remote age.

Account Based Marketing

Target accounts, but speak to people.

MarTech Advisory & Training

Create a solid foundation of understanding and leveraging your digital tools.

Salesforce Consulting

Certified specialists for Salesforce solutions

Marketo Consulting

Marketo certified specialists

ZINFI Consulting

ZINFI expertise to support your partner marketing platform.

Pardot Consulting

Pardot certified specialists

HubSpot Consulting

HubSpot specialists for your marketing needs

Managed Services

Extend your marketing team.

Content & Template Design

Deliver your message with the right content.

Demand Gen Strategies

Macro’s demand generation strategies.

Business Process Outsourcing

Eliminate marketing bottlenecks.

Data Operations

Fine tuning and optimization of your marketing tech stack.

Our Capabilities
Our Clients

Explore the clients we've worked with.

Case Studies

Real Business Impact from Marketing Operations.

Our Expertise

Retainer or project based support.


Learn about the Martech Community.


We're hiring, take a look why you should join Macro today.

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We want to help you create magical customer experiences.

About Us

Partner & Channel Marketing

Expert advisory to drive channel revenue


Channel Impact = Impact Revenue

Whether you’re launching a partner marketing strategy from the ground up, or wanting to get more out of your existing channel, you’ve come to the right place. Help your partners and field reps with a variety of campaigns, content and strategies to accelerate revenue.

Partner Relationship Management

Expand your partner network

Maybe you have 50 partners, but only a few participate in your programs. Or perhaps there’s a problem with partner churn. Or confusion and misunderstandings around allocated budgets.

These are all common issues, and they fall under an umbrella of services called Partner Relationship Management (PRM).

Our specialists can help on many fronts, helping you build strong bridges and mutually beneficial work ethic with your roster of vendors.

Channel Marketing Strategies

Services include

  • Partner incentive programs: motivation to help your partners reach their goals
  • Joint business plans: align quarterly goals and visions with your partners
  • Market development fund management: applications, selection, approval, allocation—a fair and transparent process for which partners can access your budget and why

Partner Marketing Management

Improve partner marketing programs

A huge blocker for many channel strategies is the partners’ lack of marketing execution capacity. They may not have the resources, their “marketer” may also be their busy project manager, or the content from the vendor simply isn’t suitable for their strategy.

Helping design campaigns that flow from vendor to partner to the market is Partner Marketing Management (PMM). 
Macro is a partner in marketing operations

Here is how Macro can help:

  • On-demand channel marketing operations: assisting or taking over for partners who need help
  • Campaign strategies & playbooks: from content design to production, we help vendors create campaigns that get partners excited to execute
  • Demand generation tactics: helping to optimize lead generation and sales-marketing coordination so both you and your partners hit your KPIs

Partner Sales Management

Close more sales from the channel

Even if your campaigns and relationships are solid, converting leads into closed deals can still present a monumental challenge. Partner Sales Management (PSM) is all about reducing the cost of the close.
  • CRM Tracking and Lead Management: using technology to automate where needed and improve information flow is critical to boosting sales performance
  • Marketing and sales alignment: these two departments cannot afford to work in silos in the digital age. We’ll show you how to unite them
  • Enablement: your data has many insights hidden within. We help your Sales team capture and understand it so they can close better
Sales Funnel

Speak to an advisor about your partner and channel goals


Case Study

How Macro Built a Global Concierge Team

The client sells customer experience and call center technology to medium and large businesses across several different industries. They wanted to generate more leads from their channels and needed to improve partner relationships relationships.

Macro helped the client by implementing of a Unified Channel Management platform over the course of two years for partners followed by the development of a global concierge team to strengthen Partner relationships. The results speak for themselves, with more than 80 partners engaged and 650+ Partner Registrations.
Partner Marketing Case Study

Learn Best Practices

Partner Marketing - Key Strategies

The truth is that Marketing Technology (MarTech) partnerships are seldom successful. Partnerships may start off with good intentions, but most of the time they result in one-sided relationships. Partner Marketing is necessary for success in the tech industry, but how do you navigate these relationships?

Partner Marketing Infographic

See this infographic for a break down on Partner Marketing Strategies and how Macro can help you elevate your partner marketing needs.

Trusted by amazing marketing teams like yours.

  • Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
    I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.

    Justyna McCaig 

    Senior Manager, Demand Generation at Swift Medical

    Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.

    Jeff Morgan, Chief Marketing Officer

    Dentist Advisors

    Macro team is such valuable marketing operations partners! Congrats on industry recognition.

    Jennifer Morimoto, Director of Marketing


Macro makes it easy for companies to grow and scale their operations. Creating alignment between sales, marketing and tech, our experts enable companies to make better data-driven decisions.