Partner Marketing Infographic
See this infographic for a break down on Partner Marketing Strategies and how Macro can help you elevate your partner marketing needs.
Empower your channel partners. Build a marketing and sales pipeline together.
Target accounts, but speak to people
Cost-efficient and seamless global marketing operations experts
Supercharge your online events and webinars in the new remote age
B2B campaigns powered by content and experiences that resonate in today’s modern world
Empower your channel partners. Build a marketing and sales pipeline together.
Cost-efficient and seamless global marketing operations experts
Cost-efficient and seamless global marketing operations experts
Cost-efficient and seamless global marketing operations experts
Cost-efficient and seamless global marketing operations experts
Cost-efficient and seamless global marketing operations experts
Extend your marketing team
Deliver your message with the right content
Target, attract, convert, nurture and close business
Eliminate marketing bottlenecks
Fine tuning and optimization of your marketing tech stack
Real Business Impact from Marketing Operations
Retainer or project based support
Learn about the Martech Community
We're hiring, take a look why you should join Macro today.
We want to help you create magical customer experiences
Expert advisory and campaigns to drive channel revenue
Whether you’re launching a partner marketing strategy from the ground up, or wanting to get more out of your existing channel, you’ve come to the right place. Help your partners and field reps with a variety of campaigns, content and strategies to accelerate revenue.
We help your vendors and partners build a bridge between different processes, programs, and people. This approach, known as Unified Channel Marketing or UCM, promotes the smooth and effective operation of your teams, partners and campaigns.
There are three elements of UCM that address different challenges you may face.
Maybe you have 50 partners, but only a few participate in your programs. Or perhaps there’s a problem with partner churn. Or confusion and misunderstandings around allocated budgets.
These are all common issues, and they fall under an umbrella of services called Partner Relationship Management (PRM).
Our specialists can help on many fronts, helping you build strong bridges and mutually beneficial work ethic with your roster of vendors. Services include:
A huge blocker for many channel strategies is the partners’ lack of marketing execution capacity. They may not have the resources, their “marketer” may also be their busy project manager, or the content from the vendor simply isn’t suitable for their strategy.
Helping design campaigns that flow from vendor to partner to the market is Partner Marketing Management. Here is how Macro can help:
Even if your campaigns and relationships are solid, converting leads into closed deals can still present a monumental challenge. Partner Sales Management (PSM) is all about reducing the cost of the close.
The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects and asked Macro to develop and execute a lead nurturing email campaign to encourage known qualified leads to become sales qualified leads (SQLs).
See this infographic for a break down on Partner Marketing Strategies and how Macro can help you elevate your partner marketing needs.
The truth is that Marketing Technology (MarTech) partnerships are seldom successful. Partnerships may start off with good intentions, but most of the time they result in one-sided relationships. Partner Marketing is necessary for success in the tech industry, but how do you navigate these relationships?
We love how Macro provides a one-stop-shop for marketing strategy, design and CRM work necessary to make all of our demand generation initiatives work. Thank you guys!
It was great working with Dan and his team on marketing automation projects for our company. Dan helped us to set up and successfully migrate our entire B2B and B2C automated email programs along with our contact lists from Marketo to Act-On, and it’s been working flawless ever since. He was a brilliant trainer for everyone working with Marketo and Act-On!
The expertise provided by Macro team cannot be easily matched by other marketing consulting companies. We had disappointing experience using several big names in the industry until we finally found Dan Radu and his team. They were able to quickly start the engagement with us and always anticipated our needs many steps in advance. Most importantly, instead of simply providing fly by consulting they diligently documented all the processes and helped with training and the change management required.
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Macromator Inc.
417 Bloor St West, Unit 203,
Toronto, Ontario M5S 1X0
1 647 760 8629
info@macromator.com
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Macro has been engaged with the redesigning of our Marketo/Salesforce integration this year. They were very creative in their approach to identify a solution and very consistent in their on-time delivery of the solution. We couldn’t have done it without the Macro team.