Partner Marketing Services

Solutions to drive channel revenue

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Channel Marketing Strategies and Tactics

Whether you’re launching a partner marketing strategy from the ground up, or wanting to get more out of your existing channel, you’ve come to the right place. Help your partners and field reps with a variety of campaigns, content and strategies to accelerate revenue.

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Case Study

How Macro Built a Global Concierge Team

The client sells customer experience and call center technology to medium and large businesses across several different industries. They wanted to generate more leads from their channels and needed to improve partner relationships relationships.

Macro helped the client by implementing of a Unified Channel Management platform over the course of two years for partners followed by the development of a global concierge team to strengthen Partner relationships. The results speak for themselves, with more than 80 partners engaged and 650+ Partner Registrations.
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Partner Marketing Case Study

Learn Best Practices

Partner Marketing - Key Strategies

The truth is that Marketing Technology (MarTech) partnerships are seldom successful. Partnerships may start off with good intentions, but most of the time they result in one-sided relationships. Partner Marketing is necessary for success in the tech industry, but how do you navigate these relationships?

Partner Marketing Infographic

See this infographic for a break down on Partner Marketing Strategies and how Macro can help you elevate your partner marketing needs.
MORE INSIGHTS

Trusted by amazing marketing teams like yours

Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.

Chief Marketing Officer
Dentist Advisors

The team at Macro has quickly become a part of our team at Atlassian. I continue to be impressed with the care they give to all of the questions and concerns from our Solution Partners. They push to build lasting relationships with partners and help them in many ways to grow as a company even if it means doing things outside of their goals. They provide quality marketing consulting and I enjoy working with them because of the sincere effort they put in.

Senior Channel Marketing Manager
Atlassian

Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.

Senior Manager, Demand Generation at Swift Medical
Swift Medical
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