Whether you’re launching a partner marketing strategy from the ground up, or wanting to get more out of your existing channel, you’ve come to the right place. Help your partners and field reps with a variety of campaigns, content and strategies to accelerate revenue.

Partner Relationship Management

Expand your partner network

Maybe you have 50 partners, but only a few participate in your programs. Or perhaps there’s a problem with partner churn. Or confusion and misunderstandings around allocated budgets.

These are all common issues, and they fall under an umbrella of services called Partner Relationship Management (PRM).

Our specialists can help on many fronts, helping you build strong bridges and mutually beneficial work ethic with your roster of vendors.

Services include

Partner incentive programs: motivation to help your partners reach their goals
Joint business plans: align quarterly goals and visions with your partners
Market development fund management: applications, selection, approval, allocation—a fair and transparent process for which partners can access your budget and why

Partner Marketing Management

Improve partner marketing programs

A huge blocker for many channel strategies is the partners’ lack of marketing execution capacity. They may not have the resources, their “marketer” may also be their busy project manager, or the content from the vendor simply isn’t suitable for their strategy.

Helping design campaigns that flow from vendor to partner to the market is Partner Marketing Management (PMM).

Macro is a partner in marketing operations

Here is how Macro can help:

On-demand channel marketing operations: assisting or taking over for partners who need help
Campaign strategies & playbooks: from content design to production, we help vendors create campaigns that get partners excited to execute
Demand generation tactics: helping to optimize lead generation and sales-marketing coordination so both you and your partners hit your KPIs

Partner Sales Management

Close more sales from the channel

Even if your campaigns and relationships are solid, converting leads into closed deals can still present a monumental challenge. Partner Sales Management (PSM) is all about reducing the cost of the close.

CRM Tracking and Lead Management: using technology to automate where needed and improve information flow is critical to boosting sales performance
Marketing and sales alignment: these two departments cannot afford to work in silos in the digital age. We’ll show you how to unite them
Enablement: your data has many insights hidden within. We help your Sales team capture and understand it so they can close better

Speak to an advisor about your partner and channel goals

Case Study

How Lead Nurturing
Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects and asked Macro to develop and execute a lead nurturing email campaign to encourage known qualified leads to become sales qualified leads (SQLs).

Learn Best Practices

VIEW OUR RESOURCE

Partner Marketing - Key Strategies

The truth is that Marketing Technology (MarTech) partnerships are seldom successful. Partnerships may start off with good intentions, but most of the time they result in one-sided relationships. Partner Marketing is necessary for success in the tech industry, but how do you navigate these relationships?

VIEW OUR RESOURCE

Partner Marketing Infographic

See this infographic for a break down on Partner Marketing Strategies and how Macro can help you elevate your partner marketing needs.

MORE INSIGHTS

Trusted by amazing marketing teams like yours.

We love how Macro provides a one-stop-shop for marketing strategy, design and CRM work necessary to make all of our demand generation initiatives work. Thank you guys!
Robert
CEO
It was great working with Dan and his team on marketing automation projects for our company. Dan helped us to set up and successfully migrate our entire B2B and B2C automated email programs along with our contact lists from Marketo to Act-On, and it’s been working flawless ever since. He was a brilliant trainer for everyone working with Marketo and Act-On!
Dasha
Marketing Manager
The expertise provided by Macro team cannot be easily matched by other marketing consulting companies. We had disappointing experience using several big names in the industry until we finally found Dan Radu and his team. They were able to quickly start the engagement with us and always anticipated our needs many steps in advance. Most importantly, instead of simply providing fly by consulting they diligently documented all the processes and helped with training and the change management required.
Tom
Demand Generation Director
Macro has been engaged with the redesigning of our Marketo/Salesforce integration this year. They were very creative in their approach to identify a solution and very consistent in their on-time delivery of the solution. We couldn’t have done it without the Macro team.
Rosalin
Sales & Marketing Director
It was great working with Dan and his team on marketing automation projects for our company. Dan helped us to set up and successfully migrate our entire B2B and B2C automated email programs along with our contact lists from Marketo to Act-On, and it’s been working flawless ever since. He was a brilliant trainer for everyone working with Marketo and Act-On!
Dasha
Marketing Manager
The expertise provided by Macro team cannot be easily matched by other marketing consulting companies. We had disappointing experience using several big names in the industry until we finally found Dan Radu and his team. They were able to quickly start the engagement with us and always anticipated our needs many steps in advance. Most importantly, instead of simply providing fly by consulting they diligently documented all the processes and helped with training and the change management required.
Tom
Demand Generation Director

Partner & Channel Marketing

Channel Impact = Impact Revenue