Partner Marketing Services

Solutions to drive channel revenue

Channel Marketing Strategies and Tactics

Whether you’re launching a partner marketing strategy from the ground up, or wanting to get more out of your existing channel, you’ve come to the right place. Help your partners and field reps with a variety of campaigns, content and strategies to accelerate revenue.

Partner Relationship Management

Expand your channel

Macro specialists can help you build strong bridges and mutually beneficial work ethic with your channel partners.

Onboarding: ensure your new partnerships are starting up right
Partner incentive programs: motivation to help your partners reach their goals
Joint business plans: align quarterly goals and visions with your partners
MDF management: applications, selection, approval, allocation—a fair and transparent process for which partners can access your budget and why

Partner Marketing Management

Better marketing programs & campaigns

Macro helps you plan, build and execute campaigns that support your strategy with the right partners.

Here is how Macro can help:

Campaign strategies & playbooks: from content design to production, we help vendors create campaigns that get partners excited to execute
Demand generation tactics: helping to optimize lead generation and sales-marketing coordination so both you and your partners hit your KPIs
Channel marketing operations: assisting or taking over for partners who need marketing help

Partner Sales Management

Close more sales from the channel

Even if your campaigns and relationships are solid, converting leads into closed deals can still present a monumental challenge. Partner Sales Management (PSM) is all about reducing the cost of the close.

Lead Management: using the right tools to ensure all leads are assigned and processed
Marketing and sales alignment: these two departments cannot afford to work in silos in the digital age. We work to break down data silos
Partner sales enablement: ensure the sales team is both aligned and enabled

Speak to an advisor about your channel objectives

Case Study

How Macro Built a Global Concierge Team

The client sells customer experience and call center technology to medium and large businesses across several different industries. They wanted to generate more leads from their channels and needed to improve partner relationships relationships.

Macro helped the client by implementing of a Unified Channel Management platform over the course of two years for partners followed by the development of a global concierge team to strengthen Partner relationships. The results speak for themselves, with more than 80 partners engaged and 650+ Partner Registrations.

Learn Best Practices

VIEW OUR RESOURCE

Partner Marketing - Key Strategies

The truth is that Marketing Technology (MarTech) partnerships are seldom successful. Partnerships may start off with good intentions, but most of the time they result in one-sided relationships. Partner Marketing is necessary for success in the tech industry, but how do you navigate these relationships?

VIEW OUR RESOURCE

Partner Marketing Infographic

See this infographic for a break down on Partner Marketing Strategies and how Macro can help you elevate your partner marketing needs.

MORE INSIGHTS

Trusted by amazing marketing teams like yours

Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.

Chief Marketing Officer

Dentist Advisors

The team at Macro has quickly become a part of our team at Atlassian. I continue to be impressed with the care they give to all of the questions and concerns from our Solution Partners. They push to build lasting relationships with partners and help them in many ways to grow as a company even if it means doing things outside of their goals. They provide quality marketing consulting and I enjoy working with them because of the sincere effort they put in.

Senior Channel Marketing Manager

Atlassian

Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.

Senior Manager, Demand Generation at Swift Medical

Swift Medical