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B2B MARKETING
Partner & Channel Marketing

Empower your channel partners. Build a marketing and sales pipeline together.

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B2B campaigns powered by content and experiences that resonate in today’s modern world.

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Cost-efficient and seamless global marketing operations experts.

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Supercharge your online events and webinars in the new remote age.

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Target accounts, but speak to people.

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Certified specialists for Salesforce solutions

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Marketo certified specialists

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HubSpot specialists for your marketing needs

ZINFI Consulting

ZINFI expertise to support your partner marketing platform.

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Pardot certified specialists

Zift Consulting

Zift expertise to support your partner marketing platform.

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Managed Services

Extend your marketing team.

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Deliver your message with the right content.

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Macro’s demand generation strategies.

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Eliminate marketing bottlenecks.

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Fine tuning and optimization of your marketing tech stack.

Global Concierge Service

Cost-efficient and seamless global marketing operations experts.

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Explore the clients we've worked with.

Case Studies
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Real Business Impact from Marketing Operations.

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Partner Marketing Services

Solutions to drive channel revenue

SPEAK TO AN ADVISOR

Channel Marketing Strategies and Tactics

Whether you’re launching a partner marketing strategy from the ground up, or wanting to get more out of your existing channel, you’ve come to the right place. Help your partners and field reps with a variety of campaigns, content and strategies to accelerate revenue.

Speak to an advisor about your channel objectives

BOOK A CALL

Case Study

How Macro Built a Global Concierge Team

The client sells customer experience and call center technology to medium and large businesses across several different industries. They wanted to generate more leads from their channels and needed to improve partner relationships relationships.

Macro helped the client by implementing of a Unified Channel Management platform over the course of two years for partners followed by the development of a global concierge team to strengthen Partner relationships. The results speak for themselves, with more than 80 partners engaged and 650+ Partner Registrations.
READ MORE
Partner Marketing Case Study

Learn Best Practices

Partner Marketing - Key Strategies

The truth is that Marketing Technology (MarTech) partnerships are seldom successful. Partnerships may start off with good intentions, but most of the time they result in one-sided relationships. Partner Marketing is necessary for success in the tech industry, but how do you navigate these relationships?

Partner Marketing Infographic

See this infographic for a break down on Partner Marketing Strategies and how Macro can help you elevate your partner marketing needs.
MORE INSIGHTS

Trusted by amazing marketing teams like yours.

  • Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
    I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.

    Justyna McCaig 

    Senior Manager, Demand Generation at Swift Medical

    Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.

    Jeff Morgan, Chief Marketing Officer

    Dentist Advisors

    Macro team is such valuable marketing operations partners! Congrats on industry recognition.

    Jennifer Morimoto, Director of Marketing

    Torani

Macro makes it easy for companies to grow and scale their operations. Creating alignment between sales, marketing and tech, our experts enable companies to make better data-driven decisions.
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