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Your Needs
B2B MARKETING
Partner & Channel Marketing

Empower your channel partners. Build a marketing and sales pipeline together.

Campaigns & Programs

B2B campaigns powered by content and experiences that resonate in today’s modern world.

Global Marketing Concierge

Cost-efficient and seamless global marketing operations experts.

Webinar Services

Supercharge your online events and webinars in the new remote age.

Account Based Marketing

Target accounts, but speak to people.

TECH SIMPLIFIED
MarTech Advisory & Training

Create a solid foundation of understanding and leveraging your digital tools.

Salesforce Consulting

Certified specialists for Salesforce solutions

Marketo Consulting

Marketo certified specialists

ZINFI Consulting

ZINFI expertise to support your partner marketing platform.

Pardot Consulting

Pardot certified specialists

HubSpot Consulting

HubSpot specialists for your marketing needs

MARKETING OPERATIONS
Managed Services

Extend your marketing team.

Content & Template Design

Deliver your message with the right content.

Demand Gen Strategies

Macro’s demand generation strategies.

Business Process Outsourcing

Eliminate marketing bottlenecks.

Data Operations

Fine tuning and optimization of your marketing tech stack.

Our Capabilities
HOW WE WORK
Our Clients

Explore the clients we've worked with.

Case Studies
WHAT WE THINK
Resources

Real Business Impact from Marketing Operations.

Our Expertise

Retainer or project based support.

WHERE TO FIND US
Community

Learn about the Martech Community.

Careers

We're hiring, take a look why you should join Macro today.

Contact Us

We want to help you create magical customer experiences.

About Us
Resources
Talent

MarTech advisory services

Technology advice that makes sense for your business

SPEAK TO AN ADVISOR

Macro’s expertise will help you avoid marketing technological confusion and gridlock that hold many organizations back. Plain, clean and clear marketing solutions that help you achieve efficient campaign execution and marketing revenue tracking. You want your technology to enable you, not to drag you down.

MarTech Solutions & Training

MarTech training for absolute beginners

Training is available in any format, either on-site, online or a combination of both.

  1. First, we will clarify the strategic direction of your organization’s marketing operations
  2. Afterwards, we cut through buzzwords and help you clearly define a solid business case for the tools you’ll need
  3. Finally, we will draw on our extensive experience to work with you to clearly establish objectives, KPIs implementation plans & training tracks
MarTech & CRM Stack

MarTech solutions for advanced use cases

  • Based on your objectives and KPIs (with an optional audit of your strategy), we will help you shortlist platforms, manage budgets and plan resourcing
  • Any legacy systems will be examined to determine if they should phased out, optimized or integrated into any new platforms
  • We will either help train your current staff, assist in securing new resources, and/or fill needed roles with full flexibility (scaling up or down as needed)
Attention to Process and Details

Instant scale for those that need to accelerate

If your tech stack is already well established, and you need either optimization, outside audit or simply more hands and brains to execute, we are ready scale with you.

Macro’s service model is based on supplying on-demand resources as you need them. Our experts do not necessarily take the work “out of the building,” but they can become temporary or seconded resources added directly to your team as needed.

Technology specific consulting & training

While our team is broadly versed in the full ecosystem of marketing technology platforms, we provide deep specialization in the following CRMs and partner marketing platforms:

MarTech & CRM Stack

Optimize your MarTech stack with a Macro advisor about Martech Implementation & Training

BOOK A CALL

Case Study

How Macro Managed an Outsourced Demand Generation Center

The client provides financial services to health professionals who’s clients benefit from investment and financial advice relating to their practices. Their marketing strategy consists of both virtual and physical events.

Macro helped the client by successfully establishing a ‘Campaign Desk,’ – a fully outsourced marketing operations service focused on planning, executing, and measuring campaign results supporting the client’s marketing strategy. The results speak for themselves, with a 106% increase in clients reached and much more engagement experienced after Macro’s assistence.
READ MORE
Marketing Operations_Case Study

Tech Stacks We Work With

ALL
CRM
CONTENT HUBS
PARTNER MARKETING
MARKETING AUTOMATION
ACCOUNT BASED MARKETING
BUSINESS INTELLIGENCE
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Marketo Logo
Hubspot Logo
Salesforce Pardot
Google Cloud Logo
Uber Flip Logo
Tableau Logo
Pathfactory Logo
Zinfi Logo
Demand Base Logo
Terminus Logo
Salesforce Marketing Cloud
Cloudinary Logo
Google Cloud Data Studio
Microsoft Dynamics Logo
Salesforce Logo
Microsoft Dynamics Logo
Uber Flip Logo
Pathfactory Logo
Zinfi Logo
Salesforce Pardot
Marketo Logo
Hubspot Logo
Salesforce Pardot
Terminus Logo
Demand Base Logo
Tableau Logo

Learn Best Practices

How Marketing Operations can lead the change management

The adoption of Marketing Technologies (MarTech) including Marketing Automation Platforms (MAP) such as Marketo, Pardot, HubSpot or Eloqua is transforming marketing organizations today. These marketing systems support a demand generation strategy or revenue marketing but making everything work requires a lot of change management effort.

Magical MarTech Experiences

Recently, Scott Brinker posted this graphic and said, “I’m fascinated by supposed dichotomies in marketing and martech. How do you create a marketing org that is both automated and human?” As marketing technology experts, we can’t simply wonder about how this balance between automation and humanity works—we need to live it, sell it, and teach it in order to survive!
MORE INSIGHTS

Trusted by amazing marketing teams like yours.

  • Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
    I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.

    Justyna McCaig 

    Senior Manager, Demand Generation at Swift Medical

    Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.

    Jeff Morgan, Chief Marketing Officer

    Dentist Advisors

    Macro team is such valuable marketing operations partners! Congrats on industry recognition.

    Jennifer Morimoto, Director of Marketing

    Torani

Macro makes it easy for companies to grow and scale their operations. Creating alignment between sales, marketing and tech, our experts enable companies to make better data-driven decisions.
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