MarTech advisory services

Technology advice that makes sense for your business

MarTech Solutions & Training

Macro’s expertise will help you avoid marketing technological confusion and gridlock that hold many organizations back. Plain, clean and clear marketing solutions that help you achieve efficient campaign execution and marketing revenue tracking. You want your technology to enable you, not to drag you down.

Free Consultation

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MarTech training for absolute beginners

Training is available in any format, either on-site, online or a combination of both.

  1. First, we will clarify the strategic direction of your organization’s marketing operations
  2. Afterwards, we cut through buzzwords and help you clearly define a solid business case for the tools you’ll need
  3. Finally, we will draw on our extensive experience to work with you to clearly establish objectives, KPIs implementation plans & training tracks

MarTech solutions for advanced use cases

  • Based on your objectives and KPIs (with an optional audit of your strategy), we will help you shortlist platforms, manage budgets and plan resourcing
  • Any legacy systems will be examined to determine if they should phased out, optimized or integrated into any new platforms
  • We will either help train your current staff, assist in securing new resources, and/or fill needed roles with full flexibility (scaling up or down as needed)
Man On laptop - Martech Training - macromator

Instant scale for those that need to accelerate

If your tech stack is already well established, and you need either optimization, outside audit or simply more hands and brains to execute, we are ready scale with you.

Macro’s service model is based on supplying on-demand resources as you need them. Our experts do not necessarily take the work “out of the building,” but they can become temporary or seconded resources added directly to your team as needed.

Technology specific consulting & training

While our team is broadly versed in the full ecosystem of marketing technology platforms, we provide deep specialization in the following CRMs and partner marketing platforms:

Optimize your MarTech stack with a Macro advisor about Martech Implementation & Training

Case Studies

How Macro Managed an Outsourced Demand Generation Center

The client provides financial services to health professionals who’s clients benefit from investment and financial advice relating to their practices. Their marketing strategy consists of both virtual and physical events.

Macro helped the client by successfully establishing a ‘Campaign Desk,’ – a fully outsourced marketing operations service focused on planning, executing, and measuring campaign results supporting the client’s marketing strategy. The results speak for themselves, with a 106% increase in clients reached and much more engagement experienced after Macro’s assistence.

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Tech Stacks We Work With

Can’t see your stack? We might still be able to help. Contact us to find out more.

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Magical MarTech Experiences

Magical MarTech Experiences

Recently, Scott Brinker posted this graphic and said, “I’m fascinated by supposed dichotomies in marketing and martech. How do you create a marketing org that is both automated and human?” As marketing technology experts, we can’t simply wonder about how this balance between automation and humanity works—we need to live it, sell it, and teach it in order to survive!

How Marketing Operations Can Use This Crisis Time Effectively

How Marketing Operations Can Use This Crisis Time Effectively

Winston Churchill said “Never let a good crisis go to waste.” With the recent challenges brought on by the COVID-19 pandemic, many companies are changing their practices to reflect the new reality. You might be wondering, how can I use this time effectively?

Trusted by amazing marketing teams like yours.

Macro has been engaged with the redesigning of our Marketo/Salesforce integration this year. They were very creative in their approach to identify a solution and very consistent in their on-time delivery of the solution. We couldn’t have done it without the Macro team.

Rosalin Sales & Marketing Director

We love how Macro provides a one-stop-shop for marketing strategy, design and CRM work necessary to make all of our demand generation initiatives work. Thank you guys!

Robert CEO

It was great working with Dan and his team on marketing automation projects for our company. Dan helped us to set up and successfully migrate our entire B2B and B2C automated email programs along with our contact lists from Marketo to Act-On, and it’s been working flawless ever since. He was a brilliant trainer for everyone working with Marketo and Act-On!

Dasha Marketing Manager

The expertise provided by Macro team cannot be easily matched by other marketing consulting companies. We had disappointing experience using several big names in the industry until we finally found Dan Radu and his team. They were able to quickly start the engagement with us and always anticipated our needs many steps in advance. Most importantly, instead of simply providing fly by consulting they diligently documented all the processes and helped with training and the change management required.

Tom Demand Generation Director

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