Macro Thoughts: A B2B Marketing Blog
What should your marketing team pay attention to these days?
It might be a current trend in channel marketing or the latest ZiftONE update – at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
Check out our most recent blog!
Supercharge Your Through Channel Marketing Automation Platform
The hidden cost of an underutilized TCMA (Through Channel Automation) platform and how to recoup your investment. The journey from implementation to optimization requires strategic thinking, consistent execution, and the right support from a global partner marketing concierge team, like Macro's.
Keeping your Org Running Smooth with Salesforce Optimizer
Salesforce Optimizer is a free, easy-to-use tool that you should be using on a regular basis. What are its ins and outs? Let’s go under the hood together!
When to Work with a Channel Marketing Agency
A channel marketing agency can fill in the gap in resources or skillsets that channel partners need to create effective Go-to-Market strategies. Read on to find out the six specific benefits.
B2B Prospecting for Your Target Audience
All prospects have characteristics that make them unique. But your success depends on how you segment your B2B prospecting in the first place!
Marketo Folder Structure and Naming Convention
Marketo folder structure is easy to overlook in your Marketo setup. Here are a few pointers.
How Marketing Operations Can Lead the Change Management
The adoption of Marketing Technologies (MarTech) including Marketing Automation Platforms (MAP) such as Marketo, Pardot, HubSpot or Eloqua is transforming marketing organizations today.
Data-Driven Lead Scoring for B2B
If you search for data-driven lead scoring for B2B on Google, you'll get over 8,480,000 results. With so much content, where's the actual good bits of info?
Six best practices for better B2B
Drawing from years of experience helping companies with Business-to-Business (B2B) marketing there are six main recommendations that I would like to share with you.
3 Tips to Increase Webinar Registration
Webinars have taken on a new importance when it comes to audience outreach. How do you stand out among the virtual crowd and increase webinar registration?
Marketo and Google Cloud Integration
One of our clients is a major utility company in the US. Their story may be familiar, and our solution brought together Marketo and Google Cloud integration.